Internet Marketing is simple, if you understand how to do it. Yet only 10% of the total people getting into Internet marketing succeeds and are able to make a living out of their online businesses.
If you are wondering why, then it is because of the following –
- People think that Internet marketing is extremely simple and we are used to excusing ourselves from doing things that are extremely simple, just because they are simple. (We all know that going for a walk can do wonders to you health. Walking is the simplest thing to do. But most of us prefer not to do it.)
- People get drifted away at the various options of making money online and end up buying everything that is not required, thus burning a huge hole in their pocket before finally deciding that Internet marketing is not worth it.
- People take the first decision to try out internet marketing to make money online, but later stop acting – Actions are what can get you what you want, not procrastination.
- People pick the wrong mentors as their coaches.
There could be hundreds other reasons why people fail at Internet marketing. You too, could pick one of these reasons for failure and can decide not to try internet marketing at all or, you could do the right things at the right time and be successful at internet marketing.
16 Tools to make Internet Marketing a success
These are 16 tools that are extremely essential to succeed in Internet marketing. At the same time you will not need another tool, than the ones mentioned below.
I am grouping each of these tools under various heads, so that you get a fair idea of what purpose each of these solves.
These are the extremely must things for you to start an internet marketing business.
1). Domain Name – Though there are thousands of ebooks that talk about thousands of techniques to make money without a website, I would any day suggest that you have a website or, a blog if you are really serious of starting an internet marketing business. Your website is your business and a domain name is the first thing you need to build a website or, a blog of your own.
2). Hosting account – You need a reliable hosting service provider to host your website. You would not want to wake up one day to find that your website and your hard work is gone. Also if you are an absolute illiterate to HTML and other web languages, you would want a few of the free tools that most of the hosting providers offer, to setup your website. Hence it is extremely important to choose a reliable hosting service provider.
Hosting – For hosting we recommend Hostgator. we have got you a discount here. You can get your first month of hosting for only $0.01 by using the coupon “DKSPEAKS10″ before your checkout. Click here.
Research Tools -
These tools are primarily required to conduct research on what product to promote, how your site is performing, what are your customers’ interest etc.
3). Google Webmaster Tools – Sign up to a webmaster tools account at Google. This gives you quite a few tools to evaluate your website’s performance. You can also submit a sitemap to Google from this account so that the Google Spiders can come crawling to your website. You can create an account here!
4). Google External keyword research tool – Whatever said, Internet marketing is all about finding the right keywords to market you product. This is a free tool from Google which can help you research you keywords. You can find the tool here.
5). Micro Niche Finder – There are thousands of niches out there, which are waiting for you to exploit them and make money. The million dollar question is, how will you identify them? Micro Niche Finder is one tool that helps you do all this in a few clicks. It will present you with thousands of such niches in a matter of a few hours. This unique keyword and niche research tool is what has made me thousands of dollars in affiliate income.
Publishing Tools -
6). Free HTML Editor - In order to create websites or, edit your html pages you will need an HTML editor application. In case you are an HTML illiterate like me, then you will need an editor that has a WYSIWYG (What you see is what you get) support.This way you will not have to get into that confusing coding and languages. We recommend the FREE HTML editor from PageBreeze. You can download it here.
7). WordPress – If you prefer not to get tangled in the web of codes, you can choose WordPress. WordPress is the best Content Management Solution available today. Installation is extremely easy (Hostgator has a simple tool to install wordpress on your hosting account) and publishing is even more easier. And with the thousands of plugins available you can do pretty much anything with your blog.
8). Tweet Adder – Social media marketing is the single biggest method to generate traffic to your blogs and websites. Facebook, Twitter, Myspace, Youtube etc. can generate loads of traffic with a little effort from you. Of all this, Twitter is the biggest source of traffic, but only if you know how to use it. Tweet adder will automate all your activities and help you with your objective.
9). Camtasia Studio -Screen recording is one of the most prominent forms of video marketing on the internet. Product reviews, tutorials, videocasts etc. are all extremely simple with Techsmith’s Camtasia Studio. Affiliate marketing and blogging are all about traffic and traffic is easiest to generate from Video marketing. You don’t need to be a video expert to create a video. All you need is the right tool and Camtasia Studio is the best. You can get it here.
In case you are looking for a free option (obviously, the features would be a bit less), you can check out CamStudio. Download it here.
Accessibility Tools -
10). Firefox – I always recommend Firefox to everyone because of the options to customize it. You can have a load of tools installed onto your browser using the thousand of add-ons and do pretty much everything from your browser. The bookmarking toolbars from Digg, Delicious and Stumble Upon, the morning Coffee plugin for websites that I access everyday, the KGen plugin to display strong keywords on any webpage and the Lastpass add-on to remember passwords are my favorite add-ons. These make my browsing experience rich and simple.
11). Tweetdeck – Social Media is the most happening thing today and nothing better than Social Media to generate traffic to your websites and blogs. Tweetdeck makes accessing the social media platforms like Twitter, Facebook, LinkedIn etc. extremely simple. Just one application can make all of your social media activities, managed from one interface. Tweetdeck is a free application and can be downloaded from here.
WordPress Plugins -
WordPress plugins are enhancements to WordPress. I recommend using wordpress instead of anything else because it is easy to install and manage and you can do away with all those codes.
12). Shopping Cart Creator plugin for WP – This plugin helps you setup a shopping cart on your wordpress blog and you can accept payments through PayPal. This is extremely important especially if you are selling something from your blogs. For a limited period, you can get this plugin free of cost by subscribing to my newsletter.
13). Popup Domination plugin for WP – The success in Internet marketing is primarily decided by how you manage your visitors. You can choose to let them go from your website without any action and loose them completely or, capture them and maintain a relationship with them in such a way that they become a customer of yours sometime later. This is where squeeze pages and optins come into the picture. You can improve your signups by almost 400% with this easily customizable plugin.
14). WP Syndicator plugin – The WP Syndicator plugin helps you syndicate your blog posts to the most common web 2.0 websites like Typepad, Tumblr, Twitter, Blogger etc. thus getting you valuable links to your blogs. This helps you improve your Google rankings and also helps you get valuable organic search engine traffic.
Other Essentials -
These are tools that will help in building a long lasting online business. These tools will help you create depth and sustainability in your business and also provide automation.
15). Aweber – You need an autoresponder which can help you capture the leads coming to your website and also help you send out communications to this list of people so that you can build a relationship. There are quite a few autoresponders out there, but the most reliable one of them is Aweber. They have been in business for long and have credibility. Most of all, these rates are affordable and reasonable.
16). Traffic Anarchy Submission software – You need traffic and loads of it. In order for your business to be successful, you need people to visit your websites and buy products and services from you. But, the question is – how will you get this traffic? Earlier on in this post I had mentioned about social media as the primary traffic source. In addition to social media, you need to harness the power of web 2.0 sites and organic search results. Traffic Anarchy software helps you do just that. Your article submission and submission to web 2.0 sites like Digg and Delicious are all automated and can be done at the click of a button at Traffic Anarchy.
Make the most of these tools and you could very well be on your path to success. This doesn’t mean that you cannot get success without all this. These tools can make that journey much easier for you and you will be able to re-coup the investment in these tools in less that 3 months.
In case you need any help, you can get in touch with me. Just use my contact form.
Read about internet entrepreneurship at my blog.