Finance

This is a guest post by Matt. You can read the guidelines for guest posting at our write for us page.

If you are looking at launching an online business, whether this is a full blown e-commerce site or simply a blog in order to make affiliate sales, there is a high probability that you will require some initial finance for things like hosting, outsourcing and digital products.

In this article we look at why you should consider borrowing a small loan over a short period of time as opposed to getting a business loan from your bank.

The bank is there to help though, right?

This is true – your bank will be more than willing to assist you in your new venture. However, to essentially obtain a business loan you need to have produced a full business plan complete with financial broadcasts and profit/loss estimations.

For the very small business owner, this information is not always easy to put together and some would argue that for a small online business it is not particularly relevant. That being said, the banks will still want to see it before they consider processing your loan application.

Looking elsewhere

Looking outside of the obvious there are many small loan providers which can offer finance very quickly and do not ask questions. Typically these carry a higher rate of interest but if you want to kickstart your online business quickly there is no better way than obtaining a short term loan. This will give you the capital you need to get going.

Calculating how much to spend

If you are new to internet marketing you should consider employing the assistance of a professional. Factor their time into your costs along with your immediate expenses to figure out how much you need to borrow.

At this stage it is important to develop a strategy by which you intend to earn money from your online business. If you are straight up selling products, this need not come under too much scrutiny but if you want to monetize in other ways you may need to explore what possibilities are out there.

Paying back

If you have planned effectively and offer a good service or product, you should be able to start generating revenue from your site within a month. This is even true without paid advertising. If dealt with smartly, an online business model is a very viable way of making money in a reasonably short space of time.

 

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guest-post

This is a guest post by Edgar Boutaric. You can read the guidelines to guest posting at our write for us page.

Do you know that guest posts can be an effective means to promote your business? Indeed there are many people that are now turning to this activity for their business promotion and seem to be bringing some good results. In order to help you learn more on this I will be sharing 5 ways how your business can benefit from guests posts.

Traffic

First of all guest posting can help bring some interesting traffic to your site without the need to rely on search engines. The key here is to make sure that you post quality content on those sites in order to encourage people to click on the link back to your site. Obviously the more successful the host blog is the more traffic you should expect to get on your own site.  Make sure that your posts do add value for the readers and not some spun content that you can get on the internet.

SEO

One of the most powerful links that you can get is from blogs which have real traffic and authority. By guest posting on some related blogs that have some form of authority you will be getting some really powerful links that can help boost your ranking in the SERP. You will only want to make sure that the blogs do have some PR and Alexa rank before posting on it. Alternatively you might want to identify some new but promising blogs that may gain prominence in the near future since they may be less fussy when it comes to accepting guest blogs.

Reputation Building

Guest posts can also be useful when it comes to building your reputation. By posting on blogs that are related to your niche you can help build your brand and also your name. As already mentioned above your success will depend a lot on the quality of your post and how useful your posts really are. This does not mean that you should sell yourself on each and every guest post but rather make sure that people remember your knowledge on a given subject.

Increase your social media awareness

Guest posting allows you to leverage the social media strength of the host blog. In most cases the more established blogs already have a massive Twitter list or Facebook page. Usually your blog post will be shared to all these followers and this can allow you to take advantage of these sites strength in social media. If used properly you can also use this situation to your advantage to increase your number of Twitter followers or Facebook fans. Just make sure that it is easy for visitors to subscribe to your list, follow you on Twitter or to join your Facebook page.

Enter new markets

Guest post can be a great way for you to get into markets that you will not have considered in the past.  By posting on these blogs you can get access to markets that you would have thought impossible to break in. Also this may provide you with opportunities for joint ventures with these blog owners and other influential members on the site. In short guest posting is just a great way for you to make some new connections.

Guest posting can be really helpful when it comes to promoting your business on the internet. Indeed this can be useful when it comes to SEO, generating traffic or even building your reputation on the internet. However to be successful there is a key element that you should not forget- useful content. So if you are looking for new ways to promote your business on the internet just make sure that you include guest posting in your arsenal.

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SEO SecretsThis is a guest post by Michael Tomlinson. You can read the guidelines to guest posting at our write for us page.

Thriving SEO services stay abreast to changes on Google’s search algorithm, keeping their clients’ sites at the top of the SERPs. Professionals stay on Google’s good side by refraining from the use of tactics that are questionable or violate Google’s terms. Here are five tricks to avoid violating these terms:

1. Page cloaking

Cloaking is the act of using clever programming to redirect and show Googlebot one page, but visitors a different one. An example would be showing Googlebot a page about pet clothing, but when visitors click a link to that page, they see a political blog. A closely related tactic is using fast meta refresh to redirect visitors to a page they had no intention of visiting. Cloaking is admissible when displaying a page in a different language based on visitor location, but there are other ways to accomplish that. Cloaking is a dangerous technique that Googlebot has learned to recognize.

2. Duplicate content

Claiming another’s work as your own is a bad idea. Stealing from others can result in a lengthy and costly litigation process of intellectual property rights. Scraping content and rewriting it to pass it off as unique doesn’t work either. Bots exist that attempt to rewrite content, but they perform horribly. Googlebot indexes millions of pages and runs latent semantic indexing (LSI) checks on them all. Replacing a few words here and there with synonyms and reconstructing sentences is simply ineffectual.

3. Distributing malware

Unless you keep your blog’s security as tight as a drum, crackers will compromise your site given enough time. Always install the latest patches and security updates. There is little worse than discovering, all too late, that your blog has been infecting computers, and getting banned for something you did not intend to happen. Years of effort can vanish quickly unless you stay on top of security. Intentionally handing out trojans, spyware, or any type of malware is not the greatest way to market your blog.

4. Use your competition’s trademarks

In 2008 a flower dealer in the UK, Marks and Spencer Group, was caught using the Interflora trademark through AdWords. Interflora took them to court, and in March 2011 the court stated that trademark owners have the right to prohibit competitors from using their trademarks. If you are selling soft drinks via your blog, for example, do not use trademarked names like Coke, Pepsi, and so on.

5. Join an Independent Backlink Network

Google has cracked down on the users of click rings for years, and members of Independent Backlink Networks (IBLNs) are suffering the same consequences. IBLNs are expensive, and they do yield the results they promise: 8,000 backlinks in a week in some cases. Google does not ban members of IBLNs immediately. Rather, it waits until large amounts of money have been deposited into an IBLN and your rank climb has climbed higher. Then Google bans proceeds to ban IBLN members.

Cloaking doesn’t fool Googlebot. Avoid fast meta refresh. Write your own content or hire professionals to add high quality content for you. Keep your security updated by checking for patches as often as possible. Use AdWords with care and stay away from trademarked names. Finally, build links naturally. Keep Google satisfied and Google will return the favor.

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IT Support

This is a guest post by Sachin. You can read the guidelines to guest posting at our write for us page.

It is important for a business that relies on its computers to have proper IT support. You may have a large enough company to have your own internal technical support team. If this is the case then any problems you may have and maintenance of your computer network will be handled by your team. If you cannot afford to employ specific IT support staff, or you just prefer not to have an IT department, then you can look to outsourcing the care of your computer systems to IT Services Melbourne.

Saves you time and money

Having your IT support handled by an external service can save you both time and money. Instead of having your own technical support team you can use an outside IT service. This can save you a lot of money as you don’t have to advertise for IT staff, which can be costly. Your savings continue in that you don’t need to pay an IT team wages, superannuation, sick leave, holiday pay or any other benefits.

You can also concentrate on areas that are the main focus of your business, rather than worry about updating your network, running anti-virus software and backing up data. In the long run not having this added worry will help improve your businesses efficiency and increase your profits. It will also simplify your business systems if you don’t need to worry about the maintenance of this technology, and it will also save you a lot of time, and time is money.

Twenty four hour support

Nearly all businesses rely on computers and larger companies depend on a whole computer network. An IT support service can offer you twenty four hour support for your computer network and internet connection. Having a support service means you can keep your system up to date constantly. A support service will also offer you other services, like keeping your data backed up, handling your virus protection and network security and look after your software licensing.

Why your business needs IT support service

By using an IT support service you can be sure that are getting experienced and fully qualified technicians helping your business. IT support services can send people out to your office to help you with your computer network, they can offer you telephone support or even help you via remote access.

If you have a small business having IT support can be hugely beneficial as you may not have the funds or the space within your office to have staff hired specifically for this task. Many small business owners find themselves diverting time away from running their business properly as they have to handle all aspects of it, from planning and implementing the marketing strategies, looking after the financial side of things and just running the day to day aspects of the business.

If they are not experts at handling computer systems or any problems that may arise then they will waste a huge amount of their time trying to solve these issues. They are much better off making use of an IT support service.

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