How to get the most of Adsense? A couple of days back I was browsing through a blog that I frequently visit and I found a very interesting entry about “Adsense earnings”. The entry was bout the decreasing earnings from Adsense PPC ads placed in blogs. There were quite a few commentators who felt that they had also seen a decrease in Adsense revenue over the past few months. This was indeed an observation that I too had. I feel that recession has had its toll on Adsense as well.
Nevertheless, whatever the impact of recession, the revenue from Adsense is still the sole income on which a lot of blogs and websites thrive. I have never actually focused on Adsense revenue myself, though a couple of my niche websites give me a good amount of revenue from it. There are a few other bloggers that I know of who has consistently been earning $7,000 – $8,000 only from Adsense revenue.
But is it wise to rely solely on Adsense? Absolutely not. In one of my earlier posts I had mentioned about the need to decide on a monetization strategy for your website and blog. This has to be a combination of Adsense, Yahoo Publisher Ads, other paid advertisements etc.
GoogleÂ and its Adsense team is very particular when it comes to Adsense. The term that I should use here is rather, “Nosy”. First of all, Adsense only permits 3 ad-blocks in a single page. If you add more than this, then the ad-blocks will show white spaces without any ads. Also Google has a very strong system in place to monitor invalid clicks and arbitrage.
Tips to get the most out of Adsense:-
Having said all that Google Adsense is still one of the easiest way to monetize you blog or, website. The following 3 simple tips can help you get the most out of Adsense.
Choosing the most optimal ad, ad color and ad placement:-
Google provides a heat-map to show you the best ad placement areas on a website. This map has been made after serious analysis and studies. Hence it is always wise to place your ads according to the heat-map. In addition to the placement of the ad, you also have to ensure that you are picking the best ad-size and ad-colors.
Google claims that their rectangular ad-blocks, mainly the 336×280 and 300×250 ad units are the ones that get the most CTR (Click-Through-Rates). Hence try placing you ads in such a way that your website design is able to accommodate one of these sizes.
There is quite a bit of debate on the color-scheme to be chosen for your ads. Some people feel that contrasting color schemes are what work well whereas others prefer blending color-schemes. Whatever the color scheme you choose, just ensure that you place image-ads if your website or, blog has too much of text-content and vice-versa.
Place AdSense advertisements near the siteâ€™s existing navigational links. The eye is naturally drawn to this area of your pages, so itâ€™s more likely the ads will be noticed with this placement. Google suggests placing ads along the right-hand side of the page for optimal performance.
Competitive Ad filter:-
Google Adsense has a feature called as “Competitive Ad filter”. Head over to Adsense in case you wish to learn more about it. In a nutshell it is a technique to prevent ads of your competitors from being displayed on your websites. Imagine a situation where you have a blog that is promoting a membership course on fishing and an ad gets displayed on your blog for a competitor who also has a similar course. Since your ad placements are focused on inducing people to click on it, people would click on it and navigate away from your blog. You would never want that to happen, don’t you?
Competitive ad filter, does just that. Use it wisely so that you do away with such ads. This would get you better results from your advertisements.
Adsense optimized website template:-
Google is very finicky when it comes to accepting websites and ads for Adsense. They are very particular about the website design, the content, the quality of clicks etc. Hence it is always advisable to use a website or blog template that is optimized for Google Adsense. ( In case you wish to know how to optimize your current template for Adsense, just Google it and you will find quite a few search results that will teach you how to do it) If you are new to HTML and web designing, then it is always advisable to use a ready-made Adsense optimized template for your blog or, website. Dosh Dosh has a collection of about 16 different Adsense optimized wordpress templates if you have your blog in WordPress.
The choice of your template would depend upon the strategy with which you are building the website. If your sole motive is to earn money with Adsense then you need to ensure that you have the best template for your website or, blog. Whatever the situation, do not forget that content is the key and only good content will sell.
If you are new to HTML and WordPress, yet want to build a profitable niche adsense website, you might want to check out SiteSell and their excellent Site Build It package, which I have used for a couple of my mini-niche-adsense sites.
Finally, a word on the keywords. What good is it if you earn about $0.05 from your Adsense ads? Adsense has different prices for different keywords. So if your site focuses on keywords that are low-paying then you need to get huge amount of clicks if you are to earn a substantial income from it. So it is important that you decide on the appropriate ads for your website. If your blog is content oriented and the content is not amongst the high paying adsense keywords, then you might want to consider using the space for some other monetization options. Whatever the choice, just ensure that it is in line with your monetization strategy.
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