For small businesses or startups, a marketing campaign is essential. It’s the backbone of setting up a successful business. After all, as an entrepreneur hacking it out it on your own, you want as many people to know about your services or products as possible.
The real hurdle to contend with though is how to build up an efficient campaign. How do you reach out to as many people as possible with the least amount of effort? Looking to drive people to your website? With many marketing avenues to explore, there are many things to consider.
If you’re thinking of pursuing both offline and online marketing, there is, literally, no limit to what you can do. Using a few general tech tools, you can integrate your offline audience with your online marketing to solidify your client base. Consider the following strategies:
Use QR Codes On Marketing Material
Without doubt, you’re thinking about marketing material. Using billboards, posters, leaflets, and business cards is a great idea to reach potential clients. But remember that the real estate on physical publications is precious. So a QR code will become the most powerful thing you’ll want on each publication format.
Instead of wasting ad space on information, promotional details and the like, use a QR code. It will do it for you in one neat square inch of space. Everyone has a mobile device these days, and QR codes can connect them directly to your digital sources online.
Get creative with these. there’s a lot you can do with them: contact details, product information, web pages, send email messages, text messages, link to demo videos, get people to sign up for early bird deals. The list goes on.
Connect Your Startup And Users With Foursquare
With the power of mobile devices, you can get social networks working for you. Connect people and services. Foursquare, the geo-location mapping network, is known for its ability to let users digitally share where they’ve been physically.
Why not have people check in with Foursquare to your business’ physical location? Not only that, but Foursquare members can review, share, rate, comment, take pictures, and favourite those locations. You can easily put yourself on the map here. You can even give people an incentive to check in with contests or giveaways. This is definitely an easy way to get online testimonials for your budding business.
Get Hooked Up With Groupon
Who doesn’t love a discount? Depending on your service and products, you can easily set up a Groupon people can redeem in person or online. If you’re looking to get in touch with other relevant companies to help boost your credibility, try partnering up with notable or relevant establishments or stores to offer gift certificates, marked down purchases or 2 for 1 deals. This works great to help celebrate grand openings, releases and product launches.
It’s a great way to get people into your store and an even greater way to reach more than one person. The Groupon discount only works if a certain number of people sign up for it. Word of mouth for discounts and deals is always a sure fire way to catch people’s attention. You really can’t afford to miss an opportunity as easy as that!
Set Up Contests For Convention Attendees
Get your business seen at world renown conferences and conventions. It’s perhaps one of the best ways to get a foothold in your niche. You can reach targeted clients for your business and gain potential leads. The best part about this is that you can shift your interaction easily online and give them a way to stay connected after they walk away.
For this strategy, a simple contest could do very well. Encourage attendees to enter while they visit your booth in person. Invite them to follow, add or check in with your online networks where you’ll be announcing the lucky winners. It’s a quick incentive to get people following you and your chance to ensure that your online marketing efforts with tweets, social media posts and community engagement, are seen.
Create A Mobile App
Your website is more than likely going to be homebase for any news or updates you have for your clients. Having some great content and resources will help round out your site. For highly frequent updates and content, creating a mobile app might be a great way to get those offline users plugged into your online marketing.
Major tech sites like MakeUseOf.com, for instance, have their own RSS feed app for keeping faithful followers updated with the latest posts on their site, their Facebook page and their Twitter network. The app gears their content to mobile viewing, providing a friendly user experience that encourages people to check in.
Bonus Tip: Share A Bit About Yourself
One easy way to get offline users interested in your online campaign is to be more personable. These days it’s a growing trend for companies to come out from behind their website and show that there are real people running the company. So should you. Get personal (yet keep it professional!) with your clientele.
Share a bit about yourselves. Record a promotional video, upload photos of the office, and take pictures of your organization at conferences. Showing how your company culture relates to the people you want using your service can reassure prospective users online that your business is real and credible. The last thing you want is to have users thinking that your online presence is a scam.
As you can see, mainstream technology has made it extremely easy to be creative with your marketing campaign. All it takes is the right target with the right combination of tools to ensure your success. These are just a few ideas to put you on the right track. What strategies have you tried?
Know Your Guest Author:
Reena Cruz writes for the Investintech.com blog, where she shares tips about PDF converter technology and software in general. As a tech-geek, she enjoys learning about new tech trends and sharing productivity tool tips online.