This is a guest post by Roberta on how to attract blog advertisers. You can read the guidelines for guest posting at our guest posting guidelines page.
Advertisers are the useful result of creating and maintaining a blog. Any blogger create a blog to share the useful information to various online internet users. This information sharing will increase the traffic of the blog. So content is the most important thing to attract traffic to your blog which in result will attract the advertisers to your blog. But this is not only factor which attracts the advertisers; there are some more factors that affect to attract advertisers to your blog.
Following are the 5 important factors that attract advertisers to your blog:
Set your Blog Niche Properly
Blog Niche plays an important role to differentiate the advertisements. Advertisers get more attracted towards those blogs having similar niche to their ads. So advertisers will buy an ad spot to your blog only if they find your blog is beneficial for them. So, instead of writing content on general topics one must concentrate on writing the content related to his blog niche to attract more and more advertisers.
Blog Traffic Matters a lot
After blog niche, blog traffic is the second important thing that comes to attract advertisers to your blog. Your site’s daily traffic should be high. If you have a good blog and fresh content but your daily traffic is not enough then it is useless. For getting ads for your blogs, your blog should have a decent amount of daily traffic because every advertiser needs the heavy traffic blog to place his ads which can be easily clicked.
Effective Blog Rankings
Blog Rankings is the third important thing that comes to attract advertisers. There are various types of rankings for your blog like Alexa rank, Google Page Rank, Domain Authority, Page Authority, Compete Rank, Bounce rate etc. Rankings will show the value of your site or blog in various search engines. It tells your blog’s credibility and weightage. So always work to improve your blog rankings. Higher the rank of blog will attract more advertisers. But in all the above rankings, bounce rate should be as less as possible.
Relevancy acts as the icing on the cake. Place relevant content to relevant categories will glorify your blog and also good for the future of the blog. This will attract the right kind of traffic at right place.
Professional Look of the Blog
Blogs having professional look attracts more advertisers to place ads. So use professional themes and layouts for your blog which are also relevant to the niche of your blog. Generally, white, grey and blue themes reflect professional looks.
All above are some of the essential steps that one should follow to attract more and more advertisers to your blog.
Roberta Smith is an Entrepreneur who designs and develops solutions for a business. She also writes as a freelancer for a number of online communities and is writing this post for http://www.tustinautocenter.com