Every month it’s important to take a few steps back and look at your blog from the outside. Sometimes you work on something for so long and it becomes a part of you. This is great, but it can also cloud your judgment because you can’t look at something objectively when you’re too close. You need to decide if everything you have been doing all this time is working as effectively as you’d like. If it’s not then this is the perfect time to make some changes before you waste anymore time on something that isn’t bringing you any results.
There’s certain areas you need to look at. These areas are some main parts of a successful blog and each one must be at least a little effective if you want to make a decent amount of money. If you’re not doing well at the moment then an exercise like this could really shake things up. You could start seeing an almost instant improvement. Here’s those areas you need to look at and what you could do to change something if that’s what needs to happen. Start doing this today and then every month so you can see how much you improve.
Look at your email opt-ins
It’s easy enough to look at our email opt-ins and take them for granted because they keep growing each month. Sometimes you need to go deeper inside everything and find out whether or not they are slowing down. If they are slowing down it could be because something has changed regarding your offer. Perhaps it’s out-of-date and no longer what people want. Doing spot checks allows you to find out before it’s too late.
Check your main keywords
I know this is maybe something you’ll check every 5 minutes when you get started, but if you’re not seeing any dramatic drop in traffic it’s unlikely you’ll check your keyword rankings every day unless it’s your main traffic source. If SEO isn’t your main traffic source you still want to check once a month to see if everything is running smoothly. If it’s not you can then maybe write a few guest posts to improve things.
Check engagement levels
Have a look through the latest posts and find out if people are commenting as much as they used to. Especially thoughtful comments, because you don’t count the ones where people are just doing some SEO. If engagement levels are dropping it’s something you must address. Maybe your content isn’t as good and you can fix this before people stop coming back.
Look at popular posts
There will be some posts on your site that get superior traffic compared to all the other ones. You should keep checking to see what ones are popular every month because they could be out-of-date. You don’t want people to keep going to your older articles that have outdated information in them. Keep updating them when you know they still get traffic. You can even make them better than before because of your improved writing style.
Check for broken links
This one is a hassle, but if you have any broken links it could be serious. What if the broken ones are to a sales page? That’s money you could be losing. Then you have all the other ones that won’t necessarily lose you money, but everyone will be annoyed and you won’t look professional. It’s not going to be possible to look through everything if your site is huge, so the best way to stop broken links is by not linking to anything that’s likely to disappear anytime soon.
Know the Guest Author:
Ben is the managing director of SEO Positive Limited, an innovative search engine optimization company based in UK.