My blog is no more a “Make Money Online” blog!!!
There was quite a bit of research that went into my selection of the earlier title and description for my blog but eventually after about 24 months of being into blogging with that punchline for my blog, I decided to go for a change.
But what was it that prompted me to change my blog’s title?
The keyword “Make money online” is probably one of the most costliest term if I would go for a PPC campaign. It is one of the most competitive terms as well in PPC Management. You search Google with the term and find about 115,000,000 results for the term. That indeed is pretty competitive.
But competitiveness doesn’t mean that there were no terms that you could rank well for. On running my research in micro niche finder I was able to derive about 4 terms that were extremely good in terms of competition and I was able to rank well for these terms as well. So I would not want to buy the logic from somebody who says that the “Make money online” market is saturated and that you would not want to get into the market. This market still has a lot of scope and anybody wanting to get into the market can still do it.
So, you would ask me, what is it that made me exit this term, right?
I recently started my Facebook campaign and started getting quite a few visitors from my Facebook pages. There were quite a few of my friend and acquaintances who visited my blog here at DKSpeaks. I found that they had a very strange opinion about my blog and did not dare to visit it again. As such I had found that the drop rate at the blog was quite high. So I decided I would run a small questionaire with these friends and relatives to find their opinion about my blog.
I was surprised at the views that they shared with me.
The majority of them said that they felt that they were about to read something about one of those money scams or, a get rich quick schemes that they were tired of hearing and reading about. The moment they were being directed to my blog they would read the title and find the “make money online” term in it and would get the impression that this blog is about another scam and hence browse away from it.
Did it really give such an impression?
I felt it did. The term was giving me an impression of a scam. My blog was not about a scam. Instead my purpose was to train the newbies on setting up an internet business. There were a lot of mistakes that I did and a lot of misguiding information that I fell prey to. I wanted to beware the newbies joining the internet to stay away from such information and set up a lot term internet marketing business. The objective of DKSpeaks was to develop “Internet Entrepreneurship” and help people start an online business.
This is where I decided that I will change my punchline and start giving my visitors an impression that is actually what my objective was.
Read about internet entrepreneurship at my blog.