Weekly Link Roundup Edition # 5: The Best Social Media Hacks and Tricks from the Masters

social media hacks

Best Social Media Hacks?

At times I feel that the term social media is used so much these days that people like you and me get so overwhelmed that simply lose sight of what we had set out to do at the first place.

And that’s when we search for these social media hacks.

I still remember, about 8 years back Social Media was a term that was used for a handful of sites like Facebook and Twitter. And today, you have a list of sites, all of which fall in the category of social media sites and everybody and his dog is trying to exploit one or, all of these sites in their marketing efforts.

And this is where it all goes wrong.

It is not important to be on all these social media sites. What is important is to pick the ones that best fit your requirements and business strategy and become and expert with it.

And hence this week’s social media links roundups will show you some of the best social media hacks and tips for some of these Social Media sites, that you might want to consider in your business strategy.

The Best Social Media Hacks and Tips

In this week’s roundup on the best social media hacks, I picked up a few different posts covering some of the most used social media sites and then a few other posts on some of the lesser used ones like Snapchat and LinkedIn.

Now I don’t use these last 2 sites a lot and maybe that is why I am saying these are lesser used. You might think otherwise, but whatever the situation, these tips will surely help you improve your social media presence and build a better social media strategy.

17 Hidden YouTube Hacks, Tips & Features You’ll Want to Know About

This post at Hubspot was one that I really enjoyed reading. Maybe, that is because I use Youtube a lot and I love video creation. In fact, I love this medium of communication.

I have used Youtube a lot and made a lot of money launchjacking. I have a simple video course where I discuss about this strategy here.

Hence this post caught my attention and I am sure you will love these 17 hidden Youtube hacks. Some of these are extremely handy in ranking your videos, while a few other will help you will increasing the visibility of your videos.

hubspot.com

When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.

But don’t be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It’s also the second biggest search engine behind its parent company, Google.

Image Courtesy : blog.hubspot.com

Read more at blog.hubspot.com

6 LinkedIn Browser Extensions to Enhance Your Marketing

LinkedIn, it is said is one of the best social media sites if you are into an online business. This is primarily because of the fact that LinkedIn is a social media site for professionals unlike the other sites and hence the leads that you gather are guaranteed to be ones who can spend money.

Though I am a little backward when it comes to LinkedIn, I have been gathering information about how this social media site works and plan to get into it in some time.

That is how I happened to bookmark this article at Social Media Examiner. Some of these extensions are very handy when it comes to managing your LinkedIn account and I am sure you will like them too.

 

socialmediaexaminer.com

Are you active on LinkedIn?

Want to make the most of the time you spend there?

Installing third-party browser extensions can help you get more out of LinkedIn’s powerful marketing and lead-generation features.

In this article, you’ll discover six browser extensions to improve your LinkedIn marketing experience.

Image Courtesy : socialmediaexaminer.com

Read more at socialmediaexaminer.com

21 All Star Twitter Marketing Accounts You Need to Follow

Twitter used to be one of my favorites about 8-9 years back. The platform had a lot of good conversations happening and marketing on it was easier. But then the abuse of the platform started and everybody was marketing on Twitter. There was so much noise in the feeds, that filtering relevant tweets became a pain.

Though the extent of my usage has decreased, I still continue to use the platform for my marketing efforts.

Are you able to relate to me? Do you too feel the same?

Then, let me tell you that there are some nice Twitter hacks that a lot of the big guys use which can help you make the most of Twitter. Its only when I was exposed to some of these hacks that I realized that marketing on Twitter was much easier than I thought.

One of these hacks was about following the right people and making use of lists efficiently. And this post on 21 Twitter accounts that I need to follow, will help you find the right people to follow.

socialquant.net

You are the master of your Twitter feed. Feels good, right?!

That’s what I love about Twitter – it doesn’t dictate your feed with an algorithm like Facebook does.

This makes it such a great resource for keeping up with what’s happening . You can choose who you want to follow and what kind of content you want to see, including:

Me? I use it to follow social media updates (especially Twitter) and the latest industry trends.

If you want to dominate your Twitter marketing, I have a handful of people and accounts that you should be following.

Image Courtesy: socialquant.net

Read more at socialquant.net

A 6-Step Guide To Tracking Social Media In Google Analytics

How do you track the efficiency of your social media strategy?

Just as in anything else, it is extremely important that you track the performance of your social media strategy and tweak it wherever required. But the biggest problem with most marketers is that they have no clue about how to track their performance.

If you are struggling with measuring the performance of your social media campaigns, then this guide can help you get over it.

hootsuite.com

Your website is the cornerstone of your business’ online presence. Alongside your website is its helpful sister, social media. Your social media and website presence should be integrated with one another in order to continuously drive traffic to your online assets. And with social media driving traffic to your site, the next step is measuring your efforts so you can improve. As always, this is where Google Analytics comes handy.

Google Analytics provides you with data to see where your website visitors come from and understand your visitors’ behavior on your site. Additionally, when you setup your Google Analytics account to track and measure your social media initiatives, you’ll then be able to adequately prove the ROI of social media for your business.

Image Courtesy: blog.hootsuite.com

Read more at blog.hootsuite.com

7 Creative Snapchat Tips to Improve Your Stories

Are you on Snapchat?

If you do not know what Snapchat is, then it is an image messaging service and a lot of people are using it for their marketing as well. It somehow did not fit into my scheme of things and hence I have never bothered to use it until now.

But I stumbled upon this post from Social Media Examiner, it partially sold me into trying it. Now this is not uncommon with the posts on Social Media Examiner.

I am sure you will like these 7 tips on improving your stories on Snapchat.

snapchat-tricks

Wondering how to sustain engagement with Snapchat users?

Looking for ways to improve your Snapchat stories?

By trying these tactics, you’ll keep your Snapchat fans engaged and coming back for more.

In this article, you’ll discover seven ways to keep people engaged with your Snapchat stories.

Discover seven creative tips to improve your Snapchat stories.

Talking-head videos get boring after a few snaps, so constantly switch things up to keep viewers engaged. Snapchat gives you 10 seconds for a reason, so don’t break the rules by having 5-minute videos from the same angle made from 30 snaps.

Read more at socialmediaexaminer.com

The Dos and Don’ts of Social Media Management

What are the guidelines for a good social media strategy?

If you are struggling to find one, then let me tell you that you are not alone. There are numerous others who are sailing in the same boat as you. And the biggest problem with most is the fact that they are unaware of what not to do and what to do on social media.

Every one jumped into the Social Media bandwagon, just when we heard 10 others talking about it. We never bothered to find out what worked and what did not. We blindly followed what a handful of people were saying, though most of these never had a clue of what they were talking about.

It is here that our social media strategies failed. If you want to correct it, this list of do’s and don’ts of social media management can be your guide.

Social media is the Swiss Army Knife of businesses in the 21st century. We use social media to drive our branding efforts, connect with customers, generate new leads, gain insights into buying habits, manage reputation, and bolster our digital footprint.

But, while social media is an essential part of modern business, many companies still aren’t getting the full potential from their digital efforts. As Social Media Examiner’s 2016 Social Media Marketing Industry Report reveals:

So what’s the problem? Simply put, most B2B and B2C businesses lack an effective strategy for social media management.

Read more at searchenginejournal.com

Over to You Now

What’s your social media strategy like? What do you think is working for you and what is not?

Do let us know your thoughts by commenting below.

I am sure some of these social media hacks and tips will help you frame a better strategy for your business. Do let me know your thoughts on this weeks links roundup.

Don’t forget to share it with your social media circles if you liked it.

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