Finally Microsoft, it seems is ready for the competition posed by Google, with its launch of “Bing” – the search engine.
What is ‘Bing’?
From what the email that I received today,
Put simply, Bing is a decision engine that offers consumers a way to make informed choices fast. From shopping and travel to healthcare, local and more, Bing delivers great results in a rich, well-organized experience to help consumers easily accomplish key tasks.
Why should I be bothered about ‘Bing’?
I have been suing PPC ads since the beginnning of my InternetÂ Marketing days. In the first few days I had lost so much to Google Adwords that the sight of it was a terror for me. I was badly bruised by the experience with Google Adwords, most of which was because of my ignorance and PPC-Illiteracy.
But I learnt one thing from this experience and after so many am sure of the fact that a small-time affiliate marketer cannot use Google Adwords or, withstand the competition offered by the established and bigger advertisers, advertising their products on Google. Else what is required is huge amount of time spent on Keyword Research specific to Google, so that you can dig throught those thousands of keywords and come up with one low competition-low cost keyword.
This is when I switched to Microsoft Adcenter, because I felt the competition there was far lesser. The results were amazing! I could advertise on Adcenter for 10% of the cost for the same keyword on Google Adwords. My ROI was much, much better that Adwords and I knew I could make a living using Adcenter for my ads.
SO, when I heard that Microsoft is launching, “Bing” as a competition to Google, I am overwhelmed becauseI know taht now my ads will reach even more audience. No doubt I would be seeing some competition in the days to come, but my ads and keywords have been so refined since the past year or, so that the competition would not be too much to take for me.
So “Bing” is a breath of fresh air for everyone who is hurt with Google and its Adwords PPC marketing.
Try out Microsoft Adcenter for your ads and Bing for your searches.