Why IHob’s Negative Publicity Was Actually a Good Thing & What it Teaches About Using it Positively

negative publicity

This is a guest post by one of our guest bloggers. Are you ready to sink your teeth into a new “IHob” burger? The International House of Pancakes turned their logo’s iconic “p” into a “b” in early June, fueling mass confusion as to what the pancake palace was up to. On Monday, June 11, … Read more

A Webmaster’s Handy Guide to Understand SEO Strategies

understanding seo

This is a guest post by one of our guest bloggers. Given the benefits of ranking higher in SERPs, it’s no surprise that 61% marketers are always looking to improve their SEO. However, ranking higher in SERPs is no easy task, especially for new webmasters. Do you know why? Because things change rapidly in SEO. … Read more

How to Earn Money with Social Media by Using Affiliate Marketing

Social media is a great place to get connected with people including your long lost friends. However, today it has become one of the best places to make money too. Whether you run a business or you have an expertise in something, social media provides you with the perfect platform to market your products and … Read more

Evolution of Social Commerce and How You Can Use it to Grow Your Business

social commerce

Shopping, and commerce in general, endured the biggest change with the commercialization of the internet in the 1990s, as companies started using ecommerce to bring products closer to the customers. It has been said many times before that the internet doesn’t have any boundaries, so it was a win-win situation for customers as well, as … Read more

3 Untapped Hacks to Help You Increase Blog Traffic for FREE!

This is a guest post by Ronald Segura. Would you like to increase your blog traffic for Free? –Of course, you would! And who wouldn’t?  Traffic is what gives life to your blog and allows you to create an audience and build a great email list so that you can make money with your blog. There … Read more

10 Marketing Lessons from Apple that You too can Incorporate in Your Marketing Plan

marketing lessons from apple

Do you dread opening your email inbox every morning? You’re probably inundated with unwanted marketing, right? Do you send most of it to your Trash folder as I do? Most of it’s a waste of time, right? But how do you feel if it’s a message from Apple? Despite my animosity, I’m always curious about … Read more

SEO Trends for 2018 – 8 Important Trends that You need to Keep an eye out for in 2018

seo trends of 2018

This is a guest post by one of our guest authors. In case you are running a business in the online world, it is quite likely that you are already taking advantage of the various SEO strategies. In case you are not, then you are certainly missing a lot of good things. But, in order … Read more

3 Simple Ways to Effortlessly Build a Brand and Increase Engagement on Instagram

engagement on instagram

This is a post by one of our guest bloggers. In 2018, Instagram is nearly always integral to an effective social media strategy. For business owners in 2018, the platform offers businesses a pool of 800 million potential customers just waiting to be reached out to. However, eight years on from the birth of the … Read more

Dark Social Metrics – What You Should Know about it and How to Measure it?

darksocialmetrics

Any social media program should have accompanying social media metrics. There’s no way you can figure out where your hard work is making its mark (and where you may need to shift your efforts) if you don’t have analytics that help you. But typical analytics may not tell the whole story of what’s going on … Read more

5 Proven Tips on How To Help Increase Social Media Follower Interaction

social media interaction

This is a guest post by Kate Anderson. Nowadays, social media has become the most popular tool for businesses to market their products and services to the public. Social media provides lots of opportunities for you to promote your products and services to your target audience. The more followers you get on social media platforms, … Read more

9 Best WordPress Business Themes That Are Sure to Attract Attention

wordpress business themes

This post has been written by one of our guest bloggers. Designs have always been a significant issue for businesses since the origin of a competitive market. In the age of the Internet, websites have become a valuable tool to reach out personally to the customers. Website design plays a significant part in the success … Read more

How to Build a Strong Brand Through Authentic Advocacy

authentic advocacy

This is a guest post by Danielle Hegedus. Less than a decade ago, if you wanted to raise the profile of your company, you’d probably embark on a pricey advertising campaign to establish a solid brand identity, making you the go-to for your area of expertise. The ability to search for a business or content … Read more

3 Digital Marketing Trends You should Watch Out for in 2018

digital marketing trends 2018

This is a sponsored post. It is hard to look at digital marketing as a new field when it has so quickly become the dominating form of marketing, but it is a very new field when you compare it to traditional marketing mediums. Since it is (relatively) new it is also rapidly evolving, with new … Read more

How to Create an Engaging Video for Your Marketing Campaign

create engaging videos for marketing

This is a post by one of our Guest Bloggers. Nowadays, when you open Facebook and scroll down your news feed you’ll find an absolute plethora of videos. ‘Tag a friend who eats like this’…cue ‘funny’ video of an eating competition. Or, ‘That feeling you get on Friday at 5pm’…cue excited man cartwheeling out of … Read more

Here’s Why Your Business won’t Thrive without using One of the many Marketing Apps

using marketing apps

Business owners, especially those who are just starting out their entrepreneurship journey, are often apprehensive about marketing. They know that they should be advertising their services and product, but the different approaches of the marketing world seem daunting to many. And of course, there are financial expenses to take care of as well. Newly launched … Read more