Blogging and You: A Guide to Penguin Proofing Your Content

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Society has come a long way in communicating one’s thoughts, opinions and emotions. Whereas before it was the omnipresent diary and journal that kept little girls awake at night while reminiscing the sight of their childhood crushes and young adults harping on their current relationship statuses and angst in life, it is now the world wide web that captures the essence of the growing up years followed by the “coping up” ones on the real world.

The internet has provided such a vast avenue for children, teens and even young and mature adults alike to actively express their thoughts as honestly as possible and in real time. Their opinions on socially relevant topics convey the message that they are involved in the shaping of our nation and are deeply concerned for its future. Superficial ramifications or juvenile thoughts are also welcome as it gives them the avenue to express themselves and in the process, educate them on how to address these issues in real life.

The internet is a field teeming with useful articles that are applicable to different people according to their specified needs. Of course, as with all posts and blogs on issues available all over the internet, there is a thin line that spells the difference between two blog posts bearing the same topic or issue. One can only be so closely intertwined with another, even if those authors do not know each other.

This is where Search Engine Optimization or SEO guidelines come into the picture. These guidelines help differentiate all the articles found in the web and also in their storage and classification according to importance and compliance and in the process, makes relevant articles easier to find for the user. These same guidelines applied on each article may determine their rankings in the search pages, assisting the user to make informed searches.

However, these same guidelines also make things a little trickier because sites that seem to duplicate their content do not necessarily end up well in the rankings. And this has been made known once again to the SEO community by the latest algorithm made by Google called Google Penguin which targets web spammers and websites with low quality content. As a result, pages that are well established in their rankings have dropped down a notch or are not found at all.

How do you fix the problem? There are several Penguin proof blogging tips that are being tossed around, especially if you are working from home. One is to provide highly informative content with titles that are equally informative as well, and not the ones laden with all keywords that can possibly fit in that one descriptive line. Two, your site must be able to provide new and fresh content on all its pages and to avoid duplicating of content as this conveys a strong image that you have nothing new to offer. Three, you can use internal links but not overdo them – meaning that oversaturation is not the solution, but rather the end of your site.

About the Author:

Mary McIntyre from GPTreasure on How to Work from Home

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