Feeling Safe About Keeping Your Client Info in the Cloud

cloud computingThis is a guest post by Danielle on the Safety of Cloud Computing. You can read the guidelines for guest posting at our guest posting guidelines page.

Cloud computing has allowed us to use computers in a completely different way — now, we are no longer restricted to a specific device in order to access our files, e-mail and the Internet.

With cloud computing, people are able to leave work knowing that they can use their smart phone to access important documents that evening, and others can leave their home knowing that their favorite photos are accessible on their tablet as well.

And while cloud computing has proved to be convenient and beneficial, it has also brought on a whole new set of worries regarding privacy and security. When marketing professionals are utilizing cloud computing for their clients, it is important to keep in mind the importance of security when it comes to client’s information.

For marketing professionals, cloud computing has opened up a new world of possibilities. Cloud computing allows a marketing professional to work with a client 24/7, and to not be restricted by location. The marketer can communicate with a client and create a document, and the client can immediately see that document from a mobile device or stationary computer, as long as the client is part of the cloud.

It’s a new opportunity for marketing firms to manage their time in the best way possible, while still being able to serve their clients to the best of their ability as well.

While this is easily a benefit for clients, it is also a concern. Cloud computing could put their personal information — including account information and passwords — at risk. Marketing professionals need to make sure all their cloud computing networks are encrypted, so that people who are not authorized cannot access the cloud.

This is where vCloud computing comes into play. This cloud computing software allows businesses — including those in the marketing industry — to operate using several different clouds simultaneously.

The vCloud platform allows businesses to have different clouds for different purposes. For instance, they can have a public cloud for all their public documents that users can easily access no matter where they are or what device they are using. In addition to that public cloud, businesses can have several different private clouds set up.

This way, a marketing professional can have one cloud for one specific client — and the private encryption allows them to share documents and information without worrying that an unauthorized person or party can easily access it. This cloud platform is a breakthrough for those in the industry, because it allows them to maximize their efficiency and reap the full benefits of cloud computing without the fear of privacy or security concerns.

While all new development in technology is exciting, it can also be a little scary. But in this day in age, marketing professionals have to quickly move with the changing times and adapt to the latest and greatest in computing. Today, that means using cloud computing.

By utilizing the cloud, marketing professionals will be able to do their jobs while still protecting their clients’ information. Because first and foremost, a marketer must be thinking of their client and trying to do the best job they can do for that particular customer.

Privacy and security are always main concerns when it comes to working with a new company, so having access to a cloud computing system that affords clients the luxury of ease of public access with the safety of private secure clouds as well is a great benefit to clients.

It is something that a marketing company and marketing professionals can utilize and promote, ultimately helping them grow and become more successful in one of the most competitive and fasting changing industries of our time.

About the author:

Danielle is a professional writer living in the Indianapolis area. She specializes in blogging about education and professional development.

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