Content marketing will be used by around 85% of all marketers this year, making it the most favored and efficient marketing tactic on the internet today – and its popularity will only increase!
According to roughly 50% of marketers working for business-to-customer and business-to-business companies, the amount they spend on this tactic is set to increase in the near future.
In fact, on average 13% of all marketing budgets are spent on content. That’s more than any other type of marketing and advertising method!
These statistics are explored in a new infographic from Skilled.co, who provide over 55 proven ways content marketing can benefit businesses of all types and sizes.
They also look at the various forms of content marketing, how that content can be shared and promoted, and how certain customers and demographics respond to different content.
How can Content Marketing Benefit Your Business – Content Marketing Facts
One of the most important types of content that can increase traffic, conversions, sales, and brand trust is blogging. According to the data nearly half of all marketers believe blogging is the most effective option available and 78% of businesses already have a blog.
This isn’t surprising when 67% of business-to-business marketers that blog get more leads than those who don’t, and blog posts have been ranked as one of the most trusted sources for accurate information online.
One of the interesting facts about blogging says that “to get the most out of a blog post it needs to be formatted correctly”. The truth is that a lot of blogs don’t really look at this aspect in spite of them churning out excellent content and this plays the blooper.
About 2 million posts are published every day and 30% of them are list-based. This is because lists are easier for readers to digest and find the key points being made. No wonder list posts have been doing extremely good.
Another known fact is that blog posts with images get a lot more views that the ones without an image. Posts with images get about 94% more views than those that don’t, and posts with an image every 75 to 100 words are twice as likely to be shared on social media.
There are a lot more interesting aspect about blogging in the below infographic on content marketing facts.
To learn more about blogging and other forms of content that should be utilized in your online marketing strategy, remember to view the full infographic from Skilled.co.
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