When automation fails, going natural is the only way!
Organic SEO means the unpaid and natural search results of any particular search engine. With all the news and complaints against the Google updates, a lot of SEO experts are now looking at organic SEO as the best possible solution during these times. You’ll probably hear SEO experts advising businesses to start writing good content, manually posting articles in blog sites wherein real people moderate the content and other so-called “organic SEO techniques”. So in a nutshell, organic SEO is a very hot topic and could be the key to bringing a website within the first page of the rankings.
Organic SEO means natural and unpaid links accumulate because of good content, and knowing how and where to attract natural links. While it does sound simple enough, you’d be surprised if you dig deeper.
Organic SEO: White Hat or Black Hat?
The idea of using organic SEO for an Internet marketing campaign is effective, provided you have already an understanding with how it works. People tend to mix up organic SEO with white hat SEO while others believe it is black hat SEO. In truth, it has nothing to deal with both; the reason why people claim organic SEO is white hat is because of the “organic” term to it.
I’ve seen a lot of pro SEO companies use black hat techniques and they get a lot of traffic out of doing that stuff. And mind you, those links are natural and unpaid. So isn’t that organic SEO as well?
In my study of the different types of how SEO is done, I’ve concluded that there are in fact, two types of SEO; the artificial SEO and organic SEO.
Organic SEO vs. Artificial SEO
Since organic SEO means natural, it is appropriate to say that artificial SEO means the unnatural way of getting links in the Internet. For example, take content marketing. Before the whole Google Penguin update, a lot of website owners and businesses use automated blog submissions in order to take care of their article marketing. High quality articles are chopped down into low quality ones through “spinning” in order to get a lot of keyword-stuffed articles released in the Internet. This is the basis of artificial SEO; using artificial techniques and methods in order to get the attention of the search engines for higher traffic.
Unfortunately, a lot of website owners have paid the price now because of the infamous Penguin update which penalized their websites.
Organic SEO, however, focuses on the natural way of getting links. In the example above, a company that practices organic SEO will not rely on spinning, but would rather take the time to write unique and quality articles. These will be posted in blogs with high PR, thus increasing traffic with natural links. This is how organic SEO is done, whether it’s white hat or black hat.
Organic SEO: Does it Need More Research?
Well, anyone who is still not used to working with an organic SEO promotion should be given some time to research and really understand how it all works. While information about it is free because of the Internet, only time, more research, and experience will tell if you can confidently start an organic SEO campaign on your own. It’s a new type of marketing with unlimited possibilities.
Common Organic SEO Techniques that Most SEO Experts ignore
Well, this should really be interesting. Did you know that there are no advanced techniques or secret methods when it comes to organic SEO? Link building through link wheels or blogging is still considered organic SEO, as long as you use original and unique content, you should get a good number of healthy links for your website. Don’t be fooled by so-called SEO experts who claim that organic SEO is something that an expert can do. I’m not an expert, but I managed to get a few good links for a decor client of mine.
Remember, healthy and natural SEO practices is the key for organic SEO!
About the Author:
Jessica Greenberg is an experienced blogger and internet marketer from San Diego, California. If she is not busy working on an internet marketing scheme for SouthwestFinance, she spends her time going out with her friends or going to the beach for a swim. She loves blogging as well as just surfing the Internet during her free time.