5 Tips for an Effective Content Curation Strategy to Build Your Authority and Audience

effective content curation

You might have come across a ton of emails in the past few days, mostly from the big internet marketers.. all promoting a product called 100kfactory. While I have my reservations on these automated machines, this product looked a lot different from all these automated machines and factories. They held a webinar where they revealed some of the aspects of this system and also shared some success stories. There were folks who were making more than $20k in just the first month.

A little into the webinar and I got to know the core of this system and I knew that the system is bound to succeed. Because it was based on a fool-proof method of building websites that generate traffic and money – Curation.

There are enough discussions on the importance of curation and how it should be an integral part of your content marketing strategy for 2015.

Scoop-it, a content curation platform had published a post sometime back on how to integrate content curation with content creation to create a winning strategy. The post nicely emphasized the need to use content curation. Content curation can amongst all other benefits help you keep your visitors on your site for long. In their words,

If used correctly it can also help you increase your traffic, leads and sales by helping you brand yourself as a thought-leader. Beyond that, content curation makes you an influencer. It makes you a tastemaker, it puts you in touch with other influencers by sharing their content and it makes you the person that others want to reach out to.

It is important that you position your content curation strategy well in order to derive maximum benefits. And in order to do that you need to spend some time planning and laying out your strategy. You will have to spend time planning on aspects like –

  1. What do you plan to curate? Are you able to match the tone of the curated content with your own content?
  2. What sources are your planning to use?
  3. What is the frequency of posting that you plan to follow?

You need to have a fool-proof plan on what to curate and how to curate content effectively, if you are to find success with content curation.

And it was this aspect that was the core of the 100kfactory training. All of those who found success with the system did just that. They learnt how to curate content and maximize engagement with it. Once they had mastered this, it was not difficult to monetize the traffic and make money with it.

How to use Content Curation Effectively

curationI have been a regular reader of Amy Lynn Andrew’s blog. Something that struck me when I first stumbled upon her blog was a term called, “Useletter” that she was using for her newsletter. Since I am a fan of content curation, I got stuck at the idea of a curated newsletter and straightaway signed up for it. Its been more than 4 months now and I have not missed a single issue of the “Useletter”.

Why?

Because of the value it provides. And because of the relevance it maintains with the entire idea of blogging, internet marketing and entrepreneurship. It is full of information and you are sure to find a couple of golden nuggets in it every week.

Curation need not just be about creating a roundup post on your blog or, sharing good articles to your social network. It can also be used as a system to build your list, gain loyal followers and build your authority just as Amy did with her “Useletter”. That one email that I receive in a week is enough to make me stay subscribed to the list and also trust any recommendation from Amy.

Will that help my sales? It absolutely will!

This simple emphasizes the point we discussed a little while back that if you can plan your strategy well, content curation can be really effective.

5 Tips to Building Authority Using Effective Content Curation

If you are still unsure of how to use content curation in your strategy, then the below 5 tips will help you build an effective content curation strategy that will in turn help you build your authority.

Plan Your Strategy – Planning is at the core of everything. It is the same for curation as well. How do you plan to integrate content curation into your overall content marketing strategy? Plan and lay it down in clear terms.

  • Are you planning to use it to write round up posts? If so, what is the frequency.
  • Or, Will your blog be a purely curated blog?
  • Are you planning a newsletter with curated articles?
  • Or, Do you plan to integrate curation in your email marketing?

Once you have your plan ready, you can move over to the how’s and what’s of content curation.

Read Your Audience – It is extremely important to understand and read your audience. Find out what is it that interests them. Look at what topics, posts and pages they browse through on your website. Find out what content is the most liked. Then plan your curation strategy.

Curation helps you make all the good content available at a single place for your audience. If you audience is able to get the content that they have been searching for, they are bound to stick around on your site for long. And they are sure to come back again and again because they see your website as a repository for all required information.

Monitor, Analyze and Filter – Keep monitoring and analyzing the content you are curating. What is working well and what is not? This is extremely important in ensuring that you keep your audience interested in your content. Filter out the topics that don’t do well and scale up the ones that are doing well.

You might want to do this with the sources as well. Some of your sources might not be doing great while others might be doing extremely well. Find more such sources that can provide you with better content.

Use tools to simplify the task – When I first started curating for a blog I had setup in the “anxiety problems” niche, I used to curate content manually. I would spend hours on the internet finding content and saving it into Evernote. I would then manually curate these articles onto my blog copying and pasting important snippets, adding a blockquote to them, entering the source url for credits etc. All of this would take hours.

I had to find a faster solution. That’s how I started using Pageone Curator. It was a nice option but again it was a desktop software and curating articles that I found on the web was a little difficult. I still persisted with it for an year until I came across Curation Suite. Since then curation posts to my blog or, social media sites is just a matter of a few seconds. And with the integration of Listening Engine to Curation Suite, finding content has also become a matter of a few clicks.

It is important that you use the best tools. Because you are looking at simplifying tasks. If you wanted to spend hours curating a single post, you would have been better off writing one.

Organize Your Sources – If you want to curate effectively, you need to ensure that your sources are organized. This will save you a lot of time and at the same time help you monitor your sources from one single dashboard. I recommend Feedly for anybody who is serious with curating because of the simplicity and effectiveness of the platform.

More about Effective Content Curation

I have been using content curation for more than 2 years now. I have built niche blogs based solely on content curation and have been able to monetize them well.

Content curation especially blog curation can be very effective and can help you build a real business fast. The only caveat is that you should know how to curate content effectively. And in order to do that, you need to know the basics of Content curation.

In case you wish to learn more about content curation and its basics, you can join my course, “Blog Curation Blueprint” where I teach you everything you need to know about curation.

I will be releasing version 2.0 of the course in a couple of months. And all current members of version 1.0 get direct access to the new version without any additional charge. So, you can join in now and get upgraded to the latest version when it releases.

Click here to join blog curation blueprint!

24 Shares
+12
Tweet
Share21
Share
Pin1
Stumble