This is the 2nd post in the series on Email Marketing and List building tips. For those of you who did not read the first post, you can read it here.
One of the most important aspects of deciding on an auto responder is the availability of a broadcasting facility.
For people who do not know what a broadcasting facility is, I will first explain it in a bit detail.
Auto responders provide you with the option of lining up pre-set messages to be sent to your subscribers. These messages could be sales letters, news feeds or, even informative articles that you want to send to your subscribers. This means that every subscriber in your list will get the messages in the order that you have set it in.
For e.g:- If you have set up a sequence of messages in such a way that message-1 goes after 2 days of the subscriber signing up, followed by message-2 on day-4 of signing up and so on, these messages will be sent in the sequence that you set-it up in on the date that you had scheduled it to be sent.
Now, let’s assume a scenario. You have been looking out for joint ventures with partners who are launching newer products and have finally managed to partner with an Internet Marketer who is just about to launch a new product. He has given you a set of 4 email newsletters that you have to start sending from today on, so that you get your subscribers to visit the pre-launch sales pages and sign up and ready themselves up for the product launch. You want to start promoting the product today itself so that you are amongst the first few who can cash in on the sales of the product.
But…. There is a problem.
You have queued up all the messages in you auto-responder and cannot interfere with the sequence. Wondering why?
- Most importantly, you will have to mess with the entire sequence of messages so that you can get these emails to go in between the already scheduled messages.
- The product launch emails are ones that prepare a subscriber for a launch. Once the product is launched, you don’t want these emails to be still sent out to the newer subscribers who join your list.
This is where “Broadcasting” can help you.
What is Broadcasting?
In a crude definition, broadcasting would mean –
Broadcasting is an instant communication or, transmission that is sent out at a specified time, usually only once, and targeting a wider audience.
The term makes itself pretty much clear from the meaning. This is the same when applied to an auto responder as well. Auto responder services offer you the option of “broadcasting”, so that you can send out adhoc or, unplanned messages to your subscribers.
In the example that we discussed above, if the auto-responder service gives you an option of “broadcasting”, you could easily send out these messages to your subscribers.
If you are thinking that you will have to login and send the messages every specified day, then let me correct you. You don’t have to. Auto-responder services give you an option of scheduling you broadcasts as well. That way you can set it up and forget it. Your subscribers will get the emails on the scheduled time.
When you choose your auto-responder service, check these things about broadcasting –
- If they offer you a broadcasting service?
- If they have an option of scheduling broadcasts?
- If they give you an option of copying existing broadcasts?
- That there are no limits to broadcasts.
Aweber, is a market leader in auto-responder services. They offer all the above features as well and that too at an affordable price. You can check out Aweber here.
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