“Your PayPal payment of $xxxx!”
“Re: Your $100 guarantee…”
Have you come across these sentences ever?
I am sure you have seen emails with these subjects in your inbox, if you had ever shared your name and email addresses on any of the self-proclaimed GURU’s websites promising a free download of some information.
What was your first reaction?
It is increasingly becoming a trend to use these kind of subject lines in marketing emails that are delivered to you inbox. Does it really work?
The first couple of times it might work. But in the second instance you will surely unsubscribe from the list unless you are too lazy to do it. What people using such subject lines forget is the fact that email marketing is about building relationships and not spamming your prospects mailboxes.
One of the very important things to keep in mind in email marketing is the importance of a subject.
A subject sets the tone of your email. If your email should be read or, not, is determined by your subject. If the subject of your email is truthful and appealing your email opens will increase.
Constituents of a Good Subject Line -
What is a good subject line? What are the things that you should keep in mind when writing a subject line for your emails?
- Keep it short – Follow the principle of KISS while writing your headlines. Keep it short and Simple. About 3 – 4 words is the ideal length. That comes to about 50 characters.
- Summary – The subject should be a summarization of your email, yet should not reveal the complete secret.
- WIIFM – You should always keep in mind the needs of your reader when you write your subject line. The WIIFM is one of the most important aspects of your email subject. This is the reason why your readers would read your email.
- Urgency – Your email subject line should create a sense of urgency in the reader. They should not defer reading your email. Instead it should be the first thing to do on their priority list.
- Teaser – The subject line should be a teaser. It should immediately catch your reader’s attention and should pique their curiosity.
It is extremely important to emphasize the benefits of reading your email. So your email should read out a benefit and create a curiosity in the minds of your readers. Don’t spam them. Instead give them quality content to read and tell them the actual reason for the email in the subject. If you are able to write a subject that can tell them the benefits of reading the email, they are sure to open it.
Photograph courtesy Luca Pedrotti
Read about internet entrepreneurship at my blog.
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