Are you trying to create video content that really captivates your viewers?
If you are then you need to start coming up with ideas for the kind of content that your viewers want to watch.
It goes without saying that to do that you need to know your viewers, and understand their demographics. In many cases that alone isn’t enough to start the ideas flowing, which is why you need to use a variety of ways to trigger inspiration and actually find ideas.
The objective of your videos should be to catch the attention of your audience and entice them to watch the videos till the end. And this can happen only if you create videos that they are interested in watching.
How to Find Ideas for Your Video Content
One of the key to find ideas for your video content involves understanding what your audience likes. If your videos can give them the kind of information they are seeking out for, it will be easy to keep your audience glued to your content.
Here are 3 simple ways you can find ideas for your video content.
Find popular blog and website articles
It may seem strange, but one of the most effective ways to find ideas for your video content is to check out popular blog posts and website articles. It shouldn’t be hard to find popular blogs and websites that are related to your niche, and you can then locate content that has lots of views, comments, or ratings of any kind.
The reason this is a good way to find ideas is because you’ll be able to see the type of content that people interested in your niche find appealing. Additionally you can use the article topics as inspiration to come up with video topics.
Scope out the competition
Taking a look at the videos your competitors are creating can be an excellent source of inspiration as well. Considering your viewer demographics overlap, it makes sense that if one of their videos is popular among their viewers – it would be among yours too.
It should be noted that you should never copy a video outright from your competitors, or even use the same topic. Instead you should try to figure out how you can improve upon any of their popular videos, give it a different spin, or present the topic in a unique way.
Ask your target audience what they’d like to see
Honestly you’d be surprised how effective it can be to ask your target audience what type of video content they’d like to see. If you already have a following on your blog or on social media then this should be easier, but if not you can always find forums or other communities that you would want to target.
Based on the feedback that you get you should gauge what types of topics are popular, and start churning out ideas.
While the ways listed above should help you to get inspired and find ideas, inspiration can really strike at any moment. That is why it is important to have a way to jot down any ideas that you have, so that you don’t forget them.
If you want you could download videos from websites that you find inspiring as well, and you just need a screen recorder such as Movavi Screen Recorder for that.
After you have a list of ideas, you should start to develop then. Odds are not every idea will make for a great video, but as you start to expand on the ideas and give them form, you should be able to identify the most promising ones.