If you own a business, you literally can’t afford to overlook social media in your marketing strategy. Having a business page on Facebook helps, but to keep up with the trends, it’s a good idea to have a presence on Pinterest, too.
The Internet is a vast resource where you can find plenty of things that strike your fancy. Now, Pinterest lets you share those interests with the world. See why it could play an integral role in your marketing efforts? Read on to learn some things to do now, even if you’re a Pinterest newbie.
Just like the now-iconic blue and white Facebook logo graphic, Pinterest’s scripted P against a vivid solid red background is equally easy to spot. It’s simple to add the Pinterest logo to your own website HTML along with a “Follow Me On Pinterest” tagline.
Make It Interactive
Letting your target audience know that your business is on Pinterest is one thing, but you can make things even more fun by adding “Pin It” links to any of your product pages. This simplifies the user experience, and potentially drives interest for your products in just one click. Before long, your customers can add any of your items to their personal pinboards, and increase your web presence in the process.
Work With Widgets
Fortunately, being a computer whiz isn’t a prerequisite for building a brand via Pinterest. To attract corporations that might want to take advantage of this social media hub, Pinterest staff members give a step-by-step process of how to add buttons and widgets to websites. These additions create simple integrations between Pinterest and your company’s home on the Web. If you do things carefully, customers will navigate between the two websites in a nearly seamless way, enhancing their web browsing experience.
Keep It Legal
Brand recognition is one of the driving factors behind Pinterest’s quick and global success. Understandably then, there are a few guidelines to follow when you add their logo to your website. These apply whether you’re a business that sells kitchen gadgets or Mustang accessories, but aren’t too difficult to follow, especially if you get graphics directly from Pinterest.
For example, your business is not allowed to alter the colors of any Pinterest graphics, or apply any special effects. Rotating the graphics is also not permitted.
Give The Right Impression
When used properly, Pinterest works in conjunction with other promotional efforts. In almost every industry, marketing is an all-encompassing process which incorporates several types of media simultaneously. Although it’s certainly worth trying to reach broader portions of your audience through websites like Pinterest, never give visitors the idea that you’re being directly endorsed by a social media giant.
Look Beyond The Surface
Once you learn all the ins and outs of social media, you’ll discover it often holds the key to what makes your target audience tick. By evaluating what customers are displaying on their Pinterest boards, you’ll get insight into what they enjoy. This information is similar to what you’d gain by polling your customers through an in-person focus group. Although they’re not communicating with spoken voices, you’ll get a visual representation of their personal passions, and you can use that information to your advantage.
The six suggestions above use a combination of website additions, brand usage principles and a keen eye for what your customers deem most important. Furthermore, all these tips are free and can be implemented in minutes. Huffington Post recently called the Pinterest website one of the fastest growing of its kind in history, and they’re right. Millions of users visit it daily, and you can start using it to make your business more profitable today.
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Adrienne is a blogger and aspiring writer. When she’s not blogging about tech and social media, you might find her practicing her French, whipping up some recipes she found on Pinterest, or obsessing over vintage postcards and stamps.