With social media becoming the newest form of marketing in the small business scene, it can be a tricky one to figure out what is best. Social Media Managers are hired to strictly run your business on social media platforms such as Twitter, Facebook, Pinterest, Yelp and Blogs.
Before you hire your social media manager take the following in to consideration:
Decide if you need one
There are going to be several telltale signs that you need to help. First is that you don’t know what a social media manager is. Chances are if you don’t know what one is, you know little about social media. Second sign that you need to hire a social media manager is that you just don’t have the time to update your sites. A good Twitter feed should be tweeting almost hourly and Facebook once a day. If you aren’t meeting these goals, it’s time to hire someone to help you.
Decide what you want
There are a lot of things to consider before you hire a social media manager, you need to decide just exactly you want from them. Depending on how small or large your business is will help you determine if you need a part time or full time employee. If you are unsure, start of by hiring a part time social media manager. The purpose of a social media manager is to maintain, interact, promote and appease all your social media followers and fans needs.
How to hire
Anyone can call themselves a social media manager, so beware of craigslist posts and other questionable ‘professionals’. A tip is to hire someone with marketing, journalism, media, public relations etc. degree and that has a strong portfolio. You want to be able to log on and see the work they have done or are currently doing. If you are looking for a part timer, consider heading to your local college and speaking with the marketing/journalism/media department. Upper level college students are well versed in online media and can do a great job of managing the sites for you. Not only can they get the job done but they will cost you less.
What to expect from a Social Media Manager
Your social media manager should be able to show you where and how you need to be as far as your online presence. Train them in your business and what you do and let them work their magic. Most social media managers work as freelance and from home, which can save you money in the long run. Their hours will differ from yours, because social media is constantly ‘on’. They should spend a day or two coming up with a promotion strategy and present you with what they can do for you. Questions you need to have answered is: How can they increase your followers, will everything have a consistent voice, what ideas do they have for promotional ideas etc.
What the Social Media Manager expects from you
A social media manager will expect several things. First of all, they will require training and information on your business. They want to know all the rules and regulations, what is acceptable and what is not. They need to know small things like where to send an angry customer and different sales promotions going on. They will need 1-2 days to really research and come up and plan for your business. Pay them for this work, depending on your budget, have a set price for that proposal. If you accept it, you will move on to regular payments. Depending on what you expect and what they produce and your budget you can pay anywhere from 1,000-3,000 a month.
If you have the need, the budget and patience to hire a social media manager, do it. Always ask for a portfolio, search for true professionals and set them reasonable goals. You will be happy with your results and don’t be surprised to see business increase after you find the right social media manager for you.
About the Author:
Nancy Parker was a professional nannies and she loves to write about wide range of subjects like health, Parenting, Child Care, Babysitting, nanny background check tips etc. You can reach her @ nancy.parker015 @ gmail.com
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