RSS, often called Rich Text Summary or Really Simple Syndication allows publishers to make available their content to the audience in real time as they publish it. As for the readers this handy function lets them collect updates from their favorite sites from a single place, without having to search for bookmarks etc. RSS Feeds are vital if you are maintaining your own blog, and expecting traffic.
(Of course you do, who doesn’t?)
Since your posts reach your subscribed readers in real time as you publish them, which essentially creates a regular readership and increases the returning traffic to your blog. Using RSS Feeds is really simple, but with few simple tricks you can make even more from your feed. The following is a description about few simple ways to make most of your RSS feed and drive traffic to your blogs.
Place the RSS Button in a Visible Spot
RSS feed button should be visible to the readers, at the first glance. Chances of a fist time visitor to your blog diving into your site, cluttered with blog posts and themes and affiliate links and Adsence ads, in search of a RSS button are few and far between. Place the feed button in a place not camouflaged by ads and banners etc. Placing the RSS feed button near the regular social book marking buttons in one highly visible, recognizable place is really important, if you want to gain continuous readership to your blog posts.
Adding a recognizable catch phrase inviting the visitors to subscribe to your RSS feed, near the link too works fine. A regular readership and the number of returning visitors to your site are important aspects determining the success of your blog, and RSS Feed is one smart way to optimize your blog for that.
Use Smart, Relevant Titles for Your Blog Posts
RSS Feeds cut all the eye candy graphics and themes etc of your site, filtering the core sap of your site, i.e. the blog posts to be presented to the readers. Therefore to grab readers’ attention, you need to produce highly relevant, interesting and luring titles for your posts. If it’s not standing out from the rest of the posts from other sites, inside the reader, you are losing a potential reader. Also remember to provide relevant titles, because misleading attractive titles would cost you more than you’d imagine.
Post High Quality Content in Your Posts
High quality content is a must, if you want to improve traffic to your blog, and with RSS Feeds it gains even more importance, because readers focus their attention directly to the content, rather than to the fancy themes, styles and advertisements on your site. Therefore make high quality original posts, with correct grammar, proper punctuation and correct sentence structure. Do not plagiarize content from other sites, or write meaningless posts when you have nothing to write about.
Posting content with some regularity, updating content notifies the readers that your blog is functioning, up-to-date and relevant, and believe me; they do love to read such blogs. Optimizing your content for the search engines is important as well. When you are writing content, remember to use properly researched keywords, with correct keyword density. Use other basic SEO techniques to make is easier for Google bots to index your site.
Monitor the Traffic
You can monitor the traffic to your blog using FeedBurner. With this handy tool you can see how many people have subscribed to your RSS Feed, how many are reading your blog posts etc. Another added advantage is that you can even get the CTC in Google Adsense, and get a clear picture of your target audience and optimize your content to match the readers. SmartFeed feature found here optimizes your feed and makes your feed compatible with any feed reader, making sure that you won’t miss any reader willing to read your blog, on grounds of an incompatible feed reader not displaying your posts properly.
Use RSS Feeds on social media
You can promote your RSS Feed via the social media sites like Twitter and Facebook easily, using a free online service like Twitterfeed. You can maximize exposure to your content and view real time stats about your blog posts, analyze and optimize your posts to match the target audience quiet easily with these handy tools. Another handy tool is the Yahoo Pipes. With Yahoo Pipes you can filter, categorize and even combine multiple feeds together, and distribute them using Twitterfeed on social networks. Apart from Twitterfeed, you can use NetworkedBlogs to update your Facebook page with your blog posts.
Know Your Guest Author
This is a guest post by D. Blackthorn from Drm remover software team. Dmitri is fond of SEO – looking for the most appropriate SEO strategies. He’s interested in software testing and reviewing, music recommendation engines and Video on Demand services.
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