As the complex world of mobile, web marketing continues to expand and evolve, those who utilize it must also constantly grow and learn. With new discoveries, advances and changes daily, it’s imperative that marketers take the time to stay informed and abreast of the latest information.
A great way for web marketers to gain some great knowledge is through attending industry events like conferences and seminars.
Boasting knowledgeable speakers, great workshops and more, these events can be a valuable educational experience. Even if you went to college and not only earned an undergraduate degree but also an MBA, you might consider attending one of these conferences. Learning hardly stops when you leave the classroom—especially when in the world of internet marketing.
4G World Conference
A big component of web marketing is what we use to access it. From the technology behind it all to the gadgets we use, there is a lot that goes into making internet marketing as convenient and available as it is. Thankfully, the 4G World Conference recognizes the importance of this component and takes time each year to emphasize it. Obviously placing an emphasis on all things 4G, this conference highlights advances, potential obstacles and more through a series of speakers, discussions and demonstrations.
Lasting four days, this event also features a wide array of exhibitors from throughout the mobile industry. The representatives offer conference-goers insight into the latest technology and features they have to look forward to. With no shortage of topics covered, this is one event that deserves a second-look.
Internet World Conference
Passing the 20-year mark in 2012, this conference has been around long enough to establish itself as a reputable, worthwhile event. Divided into seven specific “worlds” Internet World offers information on digital marketing, content management social media and more. In addition to interesting and informative exhibits, the conference also offers engaging keynote speeches delivered by industry leaders from Google, LinkedIn, and HP just to name a few. Spanning three days, the event offers attendees numerous seminars and informational sessions from which to choose.
Specific topics from this year included SEO strategy, email marketing techniques, the science of social media shares, among others. Usually spanning only 30 minutes, each session focuses on the meat of a topic and doesn’t bore people with fluff and filler. So, if you are looking to expand your knowledge of web marketing and how it all works, the Internet World conference might be worth your time.
Mobile Marketing Association Forums
Held in various cities across the globe, this event gives attendees the opportunity to interact with and learn from savvy industry-leading experts. Covering everything from branding to strategy, the event analyzes every aspect of mobile marketing campaigns. Featuring high-profile speakers that control the marketing plans and direction of some of the biggest corporations in the world, there is a wealth of information for attendees to gain and absorb.
By openly discussing what did and didn’t work for various campaigns, event-goers are able to learn from each other’s mistakes and successes. It creates a discussion more about WHY or HOW something failed rather than limiting it to the cut and dry regurgitation of what happened. For anybody interested in utilizing mobile or web marketing to advance their brand, mission or business, the MMA Forums are a worthwhile consideration.
These are just some of the many conferences and events available for those dabbling in web and internet marketing. In a world that is increasing online and digital, it’s important to not forget the value in human, face-to-face interaction. Not only does it provide the opportunity to network and mingle with like-minded individuals, it is also a great way to learn and grow.
About the Author:
Amanda Watson is an experienced freelancer blogger who covers web-based businesses and higher education. She writes about the latest online mba news and current trends among online entrepreneurs. You can reach Amanda at [email protected].