Instagram Marketing hacks!
That’s right..
By now you would have realized that I am getting a little too obsessed with Instagram. And there is a reason to it. Since the time I have taken to Instagram, my Instagram traffic has grown by almost 400%. And the best part is that the bounce rate for this traffic is extremely low.
Instagram is huge and the fact that it is one of the least used Social Media site by marketers, makes it one of the best as of today.
And that is why I keep looking out for Instagram marketing hacks.
Instagram Marketing Hacks – How to use Instagram Better
The other day I happened to read a question on Quora where the user had asked about the easiest way to grow your followers. And there were multiple answers to it, with each one of them pointing to a different service that sells followers.
Is it right to buy followers?
If you were there during the early days of Twitter, you would have known about the many services that sold Twitter followers. People spent huge money buying these followers only to find that most of these were fake accounts or, robots with no activity in their accounts at all.
I decided to check out some of the recommendations in the answers to this question. I was surprised to see that almost all of these services had the exact same website design, same pricing, same content on their website and even some of the testimonials on the website were the same.
That was so scammy.
My recommendation – stay away from websites selling followers and grow them organically. And this is precisely what we read in one of the posts that we have for you today.
How to Manage Multiple Instagram Accounts
Do you really need multiple Instagram accounts?
Unless you are building your Instagram profile for different niches, I don’t really think you need multiple Instagram accounts. But there are people who are managing multiple Instagram accounts without each of these cannibalizing into the other.
This post at Sprout Social nicely explains how to create and manage multiple Instagram accounts.
But with the opportunity to manage multiple Instagram accounts, how can brands leverage more handles among their audience? For some businesses, multiple accounts could spread their follower count too thin.
However, there are ways to implement more than one account without taking away engagement opportunities from others. First let’s look at how you actually add multiple Instagram accounts to your mobile device.
Image Courtesy : sproutsocial.com
9 Ways to Polish Your Instagram Account and Take Marketing to a Whole New Level
One of the most important thing in Instagram marketing is about priming your profile and make it marketing ready. Your profile is what will get you followers, engagement and business.
In this Instagram Marketing hack we found at Entrepreneur.com, there are some nice tips about setting up your Instagram profile the right way for maximum exposure.
Wondering how to polish and perfect the look of your page? How to maximize brand experience? These little often-overlooked details can differentiate a rock star Instagram account from an amateur.
It seems like a no-brainer, yet marketers make this mistake all the time. Instagram profile image is extremely small on the phone, so please, make sure it’s still legible.
The safest route is to stick with a brand logo. Some people use that space to put a low-res picture or text that is absolutely impossible to read. Same goes for Snapchat codes: it’s hard to screenshot and scan it, so save those Snapchat codes for other networks that are more suitable for desktop.
10 Ways to Grow an Organic Instagram Presence
How to increase your follower count?
If you do not have followers, then you do not have presence on Instagram. But the question is how will you improve the follower count, when you are just starting off and people do not even know you.
We found this post at Social Media Examiner, to be one of the most informative posts on Instagram and hence thought of including it in this weeks Instagram Marketing hacks, roundup. This post nicely explains the different ways you could grow your Instagram presence.
@SueBZimmerman, a featured speaker and recognized Instagram expert, started her Instagram accounts five years ago. Here are the organic tactics she’s used to amass an audience of over 40K followers on two separate accounts.
To start with, you need to post consistently. While the average Instagram account posts once per day, more successful accounts (like Sue’s) tend to post more frequently. Choose a frequency you can hold to.
Image Courtesy: socialmediaexaminer.com
Read more at socialmediaexaminer.com
How to Use Instagram Stories: A Simple Guide for Marketers
Instagram stories, since the time it has been added has shown tremendous activity. What a lot of people do not know is that it can be a very handy tool in marketing. In fact a lot of people do not even know how Instagram stories work and how to use it in marketing.
This post at Jeff Bullas, has some nice ways to use Instagram stories in marketing. And I should say these are some very innovative ways you wouldn’t even have thought of. So it obviously qualified for our roundup on Instagram Marketing hacks.
Stories provides Instagram users with a chance to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.
Instagram is positioning this feature as a solution to over posting. There is a significant separate space where your Instagram Stories live and you can post as frequently as you want without worrying about over flooding your friends’ feeds or filling the grid on your profile page.
Image Courtesy: jeffbullas.com
Over to You
So, how prepared are you to take the plunge into Instagram. If you are still thinking, then you might just miss the bus.
I hope you liked this week’s roundup on Instagram Marketing hacks.
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Do let us know your thoughts and comments by commenting below.
Great roundup! I’m really looking forward to the potential of Instagram Stories with its new functionality (ability to add links, Boomerang, etc).
Hey Lisa,
Thanks for stopping by. Indeed, Instagram has a lot of potential and with the latest addition of live videos, I am sure it is going to explode in the next few months.
Cheers!
DK