When it comes to internet marketing, the possibilities are endless. Unfortunately, Google’s been extra strict nowadays that people are finding it hard to put their business in front of Google’s famous “first page” list. Now, if you’ve been a very diligent internet marketer, you’d know exactly what is going on.
The Penguin and the Panda
Since Google’s released the infamous “Penguin Update”, more and more businesses have fallen down from the first page. If your website happens to be one of the many sites pulled down from the rankings, it is imperative that you understand the strategy that you have been using and the strategy that you are going to use in order to get back up, in terms of ranking.
Let’s face it; Google’s the king of search engines and if your business is not on its first page, you already lost half the business and profits you should be making from competitors. I actually understand why a lot of business owners spent thousands of dollars buying all kinds of programs, codes, and hiring outsource work in order to get good quality content and to spread his/her website’s links all over the information superhighway.
When things got a bit out of control, Google started to notice and released the “Panda” Update, the supposedly “gentle”version of the Penguin Update. It was aimed at sites who feature plagiarised, low quality articles; once you got caught, your site will be penalized and stripped of its rankings. Unfortunately, site owners dismissed the Panda Update, thus pushing Google web spam administrators to finally release Penguin way back in May 2012.
Post Penguin and Panda Era
Of course, you already know what happened next. Sites fell down in rankings and SEO analysts were scrambling to find a solution in order to stop their client’s sites from falling down. It got so bad that a dozen angry SEO analysts in India even staged a rally in front of Google Mumbai months ago.
In my opinion, these guys who rallied right in front of Google Mumbai must be the ones who have been using underhanded SEO techniques rather than the good ones. The sites that I have been working on are actually fine when the Google updates came in. Well, they may have fallen down in rankings, but the damage wasn’t that bad.
And just a few weeks ago, Google’s released an update with the Penguin. Experts began calling it “Penguin 3”. Matt Cutts, Google’s Webspam admin, have informed netizens that the new Penguin update will penalize dubious sites even more by rapidly and silently checking a site’s page ranking, since there have been a bunch of reports that some website admins have been tampering with their website’s page ranking. A website’s page ranking is just one of the many metrics used in placing websites to their designated page within Google.
So, my question to you is, have you been checking your internet marketing strategy? If you’ve been checking it, then you’d know that the only way to get a spot on Google’s first page is through a bunch of high quality articles, good link building practices and to avoid using webspam. If not, then you are in big trouble. Google will continue to release new Penguin updates until the Internet is wiped clean from any websites employing underhanded or black hat SEO techniques. In a way, In a way, it’s quite good that these updates have completely leveled the playing field for all internet marketers. Now is a good time for new internet marketers to come up with good and decent strategies for getting into Google’s top page!
About the Author:
Jessica Greenberg is an avid blogger/internet marketing expert from San Diego, California. When she is not busy working on a new online marketing strategy for United Furniture Industries, she’s usually hanging out with her friends in Starbucks.