Social media has put everyone on a frenzy nowadays. Regardless of age, occupation and interests, everyone has at least one or two social media accounts that take up a huge portion of their time every day.
There are various social media platforms that are famous among mobile users – Facebook, Twitter, Instagram, Snapchat, Tumblr, Google+, LinkedIn, and so on. Social media is not only for leisure and recreation – unsurprisingly, social media has become a famous tool among online and digital marketers.
As a marketing tool, marketers have seen social media as a key ingredient in online marketing for businesses of all sizes. And we are no different.
As marketers, it was imperative that we love social media marketing.
Why do digital marketers love social media marketing?
Social media marketing has opened up a lot of different and new avenues that were never available to us earlier. And these can be extremely profitable if used the right way and at the right times.
Here are the five (5) reasons why we as marketers love social media marketing:
Social Media gives you access to a global audience.
To be able to tap into possible prospects on another time zone would be a stretch if we were back in the 80s or 90s. The makings of social media was already on draft right then but people then have not yet seen its potential to amass great following.
Today, through various social media accounts and various social media tactics, one can reach any customer in the world. It is quite easy for marketers now with social media as a tool!
Social Media leads to real relationship building.
Once you invest time in your social media relationships, you generate a huge following of loyal people to your brand. When used in the right way, your social media profiles will tell everyone who you are as a brand.
On the other hand, you understand your market better through various engagements you have with them in social media.
Social Media lets you respond to customers right away.
For every comment, you can post a reply. For every tweet about you, you can re tweet. For every like and share, you can say thank you. It is so easy to respond and give your feedback to customers through social media.
Engagement is at the core of social media marketing. With social media, a business can improve its reputation through positive engagement. As your brand takes on a personal role and a humanized approach by answering all queries and concerns online, brand quality goes up a few more notch.
Social Media generates more traffic for your site.
Social media sites top the list of site referrals. Advertising in social media sites actually generate more traffic for your company website. As SEO has become more social, digital marketers now have allocated resources for social media marketing.
It is an effective tool in driving a huge traffic to the website as more people are hooked with their social media accounts. A huge portion of the online population is active on social media. Running ads in your social media accounts then is a very good idea.
Social Media is an affordable means to increase brand awareness.
With social media, regardless of size and industry, you only need an internet connection and a computer to start your online marketing. Just like everyone else, even with just a limited budget, you can already do a lot online.
For startups, social media marketing is a good way to start. It offers an easier and more realistic approach to reaching customers online.
For neophytes in the world of social media marketing, a quick and must-do tip is to strengthen your online presence on each of the BIG THREE – Facebook, Twitter and Google+.
Why Twitter and Facebook?
It is solely because they are both the leading social media platforms in terms of the number of users and they allow for various kinds of online ads and campaigns.
Why is Google+ in the mix?
Although it is not as widely used as Facebook and Twitter, establishing one’s presence in Google+ will help you improve your rank in Google Search and it is what everyone wants to happen.
Since social media marketing is a thing now for digital marketers, not having an active social media presence is a definite suicide for your brand.
What do you need to do starting today?
Check all your social media accounts and update all your profiles and postings.
Research which platforms you can best advertise your brand on.
Know which platforms your market is using and have an account for that platform if you do not have one. You know how social media has gone big. You do not want to be left out right?
About the author:
Kevin Clyde Sumalinog is a Digital Marketer at Proweaver, a web development company specializing in Custom Web Design which helps sole proprietors and small companies increase their sales and grow their business. He is responsible for Content Marketing and Social Media Marketing. You can find Proweaver on Twitter: @proweaver