When I started my internet marketing business, I was so confused with all the jargons – Niche, affiliate marketing, keyword research, buyer keywords etc.. that I would spend hours in front of my computer just trying to figure out where to start. I would take days to start , leave alone finding and researching a product that could earn me money.
This is a unique topic that I am touching upon this month. In fact this is a series of posts that I am starting this month and this series is aimed at helping you get over the starting trouble..
The objective of these posts is to find a unique niche or, a product typs for you and give you more details about it so that you can build your websites and blogs around these niches and make money with it.
This month’s niche is the “People Search Engine” niche.
If you are not aware of what a people search engine is, then you can do a simple Google search to know more about it. In short, people search engines are services that help you find details about people. You might have heard about background check services, reverse phone lookup services etc. These all fall under the “People Search” Category.
So, in this month’s edition, you will find more details about the products you can promote, the keywords and the competition details.
Products and services in the People Search Engine Niche
My product research, almost always start with Clickbank. My criteria for assessing the effectiveness of a product or, niche.. is its performance on Clickbank. If there is a product being sold on Clickbank and if the gravity of the product is in the “Sell-able” range, then the niche is worth exploring.
So, for the “people search” niche as well, I went to the Clickbank marketplace and searched for products there. I then sorted the results on the gravity of the product and came across these products..
You can see that almost all of them have a gravity of above 50, which is my basic criteria for a good performing product at Clickbank.
I then took to Peerfly, which is another affiliate network that I prefer and searched for similar products. The results came up with the below 3 results –
Now that is enough confidence for me to go after this niche. Now let me move onto check the competition and a bit of keyword research.
Keyword Research and Competition Assessment
One thing that I learned over the last 4-5 years of internet marketing is to keep things simple.
The more you complicate things, the more confused you become and the more you will procrastinate.
When I choose a product to promote, the first thing that I do is sign up to affiliate notifications for the vendor. Usually, all vendors will provide you with a list of recommended keywords for the product. This is an excellent beginning. I checked the affiliate pages for 2 of the product vendors and here is what I found –
I then searched for the keywords on the 2nd product vendor’s site and here is what I found –
You can find quite a number of good keywords from these pages. Once you have a handful of them, all that you need to do is narrow down to the most profitable ones, that you can target.
Here’s a few good keyword that I gathered after doing a preliminary search at Google Adwords..
|Keyword||Avg. Monthly Searches (exact match only)||Competition|
|facebook people search||2400||0.41|
|phone number search||4400||0.67|
|find phone number||1300||0.58|
|phone number lookup||1300||0.64|
|phone number finder||1000||0.48|
A search on Google for one of the long tail buyer keywords in this niche gave me these results –
Now if you are wondering as to how to generate some traffic, you can read some of my earlier posts on these topics to learn about a few very simple methods.
Youtube marketing, FB ads, Paid media ads, CPV ads etc can be some very good and proven methods to generate traffic and make money out of this niche. For me, Youtube marketing has always been the best method, followed by PPC ads. In case you are interested to learn more about my entire Youtube marketing system, you can grab this course that I put together, for FREE today.
Get the Youtube marketing course for FREE here.
Another proven method for me is to build “Review Sites”. This is a method I enjoy doing (Of course, only after Youtube Marketing). All that you need to do is put up a simple little WordPress Site, get about 10 articles written for some good keywords, schedule them to be published across 15 days and build a few backlinks to it. You can build “SILO sites” around these keywords and that is what I too prefer doing.
There is a decent little software that can automate a lot of the process in this strategy. You can check that out here.
Now that you have pretty much all the information required, go ahead.. start working on your strategy to make money from this niche.
Don’t forget to share the post and also do let us know your thoughts on this idea, by commenting below.