Chapter –1: The Simple Maths

Let us start with some simple mathematics.

Our goal is to build a list of 10,000 subscribers in 180 days. Breaking that down to a daily target,

No. of subs per day = 10,000/180 = 55.55

That’s approximately 56 subscribers every day.

But with about 100 new visitors coming into your site, generating that amount of subscriber per day is a difficult task, but is not impossible.

For the sake of this course we are assuming 100 new visitors to your website every day.

Another thing you need to understand is that, the conversion rates are pretty low as a norm in most newbie blogs. This is because of multiple reasons, like poor lead magnets, poorly designed optin forms, bad placement of optin forms etc.

The average ones run at around 46-48% conversions from cold traffic. We will aim at that figure. (Don’t worry, we will be discussing about how to reach that figure, later in this guide). And the established ones would convert at around 75-85% which is where you and I would want our blogs to reach.

Bear in mind that this entire game is about conversions. Since your visitor count is low every day, it is important that your conversions are high, else you might just not be able to achieve the target.

Let’s understand this a little better.

Daily new visitors to your site = 100

Conversion rate = 48%

Subscribers = 100 x 48% = 48 subscribers

Now if your conversion rates were low @ 20%,

Subscribers = 85 x 20% = 17 subs.

That means you will need to put in a lot more effort by generating even more traffic to reach your goal of 55 subscribers in a day.

Now that is something that we don’t want to do. So, our entire focus will be on ensuring that our conversion rates remain high.

Okay! So it’s time to jump into the real action now.

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R Dilip Kumar (aka DK)

If you have any questions, remember that you can contact me any time by replying to the emails you receive.