It should be the habit of digital marketers to plan and strategize before it’s actually time for their websites to perform.
As we have transitioned from 2016 to 2017, the SEO strategies have also seen some minor but significant changes. 2017 will be the year of mobile optimization and SEO, and no website owner who wants to engage their audience should miss out on any of these.
SEO in 2017 – Changing Trends
Google has undergone a massive makeover in the last year.
Here are a few predictions about 2017 that speak oodles about the new digital marketing options that are about to dominate the year –
It will be a mobile-only world
This trend had started in 2016 and by the end of 2017 we are expecting all websites to adopt a mobile-friendly version. We can already see that native apps are being favored more than websites in general keyword-based Google searches and this paints a very clear, app-dominated picture for the immediate future of SEO and digital marketing.
Voice search is the new norm
Just like the assistant from the movie Her, Siri, Cortana and Alexa are gradually becoming an alternate reality for most mobileusers. According to a report published by Search Engine Land, almost 20% of all mobile searches were voice searches in 2016. By the end of 2020, all your queries will be handled by AI bots and all digital assistants will “know” your users. To keep your users engaged to your website content, create content that is friendly towards the new assistants and AI.
Video and images marketing will gain impetus
By late 2016 a number of notable startups including MoodStock and EyeFluence were acquired by Google. This shows Google’s clear intention of moving towards a video and image dominated marketing world. Emails and blogs with embedded videos are already showing 63% more CTR. We are hoping that this trend thrives and takes digital marketing to newer dimensions this year.
Progressive web apps (PWA)
This is a topic that most well-known SEO experts and web analysts have not yet touched upon. We are sure that PWA will be the centre of all attraction in 2017. These are the game changers of digital marketing that will give users access to application irrespective of their connection speed and device restrictions. This is a tech from the future that will definitely get your blogs more views and your apps more downloads than ever by the time the year ends.
What to Expect in 2017
Each business has its own unique requirement. These 4 points are the primary requirement of any startup and SMB to make their presence felt on the web. Improvement of SEO has direct benefits on the Google search result ranking and the increase in sales that most businesses crave for.
About the Author:
If you want to know the secret to successful SEO marketing check out Jacob Sully’s blogs. He is an expert who will tell you how to engage the crowd, how to make the most of a shoestring budget and how to use free promotion offers on social media to reach your target audience.