Social Media is a quicksand! Do you agree?
It is very easy to get caught in the Social Media web, just as you would get caught in quicksand. And once are you are caught in it, it is very difficult that you will be able to get out of it.
One big problem that most small business owners like you are me face is in keeping up with the changes in internet marketing. When Social Media became the next big things and everybody started professing about being on Social Media and building social signals to your sites, people flocked Facebook, Twitter, Pinterest and such other sites and started posting. They would post anything and everything and kept doing it for months together.
A few months into doing all this and they could come to a conclusion – Social Media doesn’t work. They fatigued out and slowly dropped off their activities on Social Media. But there were a handful of people who just kept minting money from Social Media. Their sites got all the required signals and they just kept growing..
What was the difference between these 2 sets of people?
It was the presence of a strong Social Media plan.
Time and again, wise men have told us and taught us that a plan is extremely important to achieve success. But, just as most simple things in life that we ignore just because they are too simple, we tend to ignore the plan. And the result – STRUGGLE TO SUCCEED.
How can a Social Media Checklist help?
While the term, “Social Media Plan” might sound too overwhelming, it is actually not that complex. And it all starts with a simple social media checklist.
Now the question is, what do you put in your social media checklist?
Let us put all of this in a few simple steps:
- You start by defining your target audience. You might want to include key metrics like demographics, spending power, their pain areas etc.
- The nest step will include creating interesting content that you can share with your target audience. You might want to decide on the various methods that you will be using and the types of content that you will share
- Write out the various steps that you will following to in each of the social media channels in order to get the content out to your audience.
- There is no step-4 🙂
The Whole Brain Group put out this nice little infographic that explains each of these steps involved in making a social media checklist in easily understandable points.
You will just need to print it out and put a tick mark against each of the activities that you do and you should have your social media campaign up and running and delivering results.
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