Weekly Link Roundup # 20 – How Structured and Planned Content Marketing can be a Winning Strategy

planned content marketing

Do you have a structured and planned content marketing strategy?

The first and the foremost thing for success in content marketing is to have a well structured and planned content marketing strategy and in order to do that, there are a few different things that you will need to do and keep in mind.

In this week’s roundup on content marketing, we have picked a few interesting posts around this topic.

A Structured and Planned Content Marketing Strategy

Planning your content marketing strategy starts with putting a content calendar in place. And this is one of the most difficult thing to do. More than it being a difficult thing, it is often the most neglected thing.

We found a very interesting post on creating a content calendar and the best thing about this post is that it not only guides you on the advantage of putting a calendar in place but also guides you through the steps involved in putting together a foolproof content marketing calendar.

But first let us start with a nice strategy to get mileage for all your content marketing efforts.

How to Get Your Content Published on Forbes and Huffington Post

jeffbullas.com

Israeli-American psychologist Daniel Kahneman is an expert in the psychology of judgment and decision, and his research has challenged assumptions of human rationality as a driver in economic decision-making.

He has said, “Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.”

No pressure there, right?

If your business is new, building your reputation when you have no brand recognition and little capital isn’t easy.

Read more at jeffbullas.com

5 common but easily fixed SEO mistakes

blog.scoop.it

Whether you’re publishing content to generate leads, or to raise awareness of your brand, you need to get traffic to your pages. Quality traffic.

Social media is good for traffic, but it actually makes up only 5-6% of all the web’s referral traffic – aka all the traffic that’s sent to individual websites. That’s slim pickings compared to search, which drives 28-29% of the web’s referring traffic to sites.

Then there’s the issue of conversion rates. There are dramatic differences in conversion rates for different channels. Here’s how they break out, with the data split for existing customers and then for new customers.

Read more at blog.scoop.it

5 Big Content Marketing Strategy Trends to Know This Year

searchenginejournal.com

If you want your content marketing to succeed, then you need a strategy. You can’t just create content and expect people to find it and love it.

When creating your content, you need to keep three important elements in mind:

So when it comes to creating content, what are the most effective content types for companies? And what are the top priorities, goals, metrics, and tactics businesses are using?

Here’s what’s trending in content marketing strategy for 2017, according to a survey of 300 marketers at U.S. enterprise companies. The survey was conducted by Clutch, which provides research and reviews on advertising and marketing agencies, as well as other types of firms.

Read more at SEJ

What Type of Content Marketing Gets the Most Social Shares

convinceandconvert.com

With organic social content from brands reaching new lows in reach and effectiveness, content marketers must look elsewhere for mechanisms to drive views and downloads.

Social sharing is key here, as recommendations from real people are more trustworthy than recommendations from brands, in most cases and circumstances.

Thus, if a reader/viewer/listener likes the content enough to recommend it to their friends/followers in social media, the producer of that content has a heightened opportunity for exposure, often to a net-new audience.

But what type of content is most likely to trigger that sharing behavior, and how does it vary by industry and social network?

Read more at convinceandconvert.com

How And Why You Need To Create A Content Calendar For Your Blog (That You Actually Use)

bloggingwizard.com

It’s that time again.

You know…time to write another blog post. But, what happens if you have no clue what you’re going to write about?

Or, worse, you’re stuck with a bad case of blogger’s block.

You can spend hours looking at other blogs, hopping on to Quora to see what people are asking, or just reviewing your blog’s existing content for ideas to expand on – all in an attempt to come up with a blog topic to write about.

Read more at bloggingwizard.com

Over to You

There are a lot of simple tools that can help you put together a content calendar. You can even use an excel worksheet to do it. But if you can use one of the tools mentioned in the above post, you will be able to save a lot of time.

Do you have a content marketing calendar? What’s you strategy to promote your content?

Do let us know your thoughts by commenting below and we can start a conversation.

Don’t forget to share the post with your social media circles by hitting the share buttons below.

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