Why IHob’s Negative Publicity Was Actually a Good Thing & What it Teaches About Using it Positively

negative publicity

This is a guest post by one of our guest bloggers. Are you ready to sink your teeth into a new “IHob” burger? The International House of Pancakes turned their logo’s iconic “p” into a “b” in early June, fueling mass confusion as to what the pancake palace was up to. On Monday, June 11, … Read more