Email Marketing Vs Traditional Marketing – The What, How and Why of Email Marketing

email marketing tips

Email marketing can best be defined as a form of direct marketing which uses e-mail as a means of connecting to the target audience and communicating commercial messages. Broadly speaking, any email sent to either a current or potential customer can be considered to be part of email marketing. However, in its strict sense, email … Read more

4 Ways to Integrate Traditional and Digital Marketing

Balanced marketing campaigns see the best results; here’s how People have been prophesying the doom of traditional marketing for at least 15 years now; and while digital marketing continues to consume a larger and larger share of the marketplace, traditional tools are far from obsolete. Americans still watch 3 ½ hours of live television every … Read more