If you have been into Internet marketing or, have been trying to do something in Internet Marketing, you will surely have come across the thousands of product launches that happen everyday. It is highly unlikely that you will not have.
What is the one thing that you have noticed commonly in all of these launches?
No prizes for the right guess!!
The one of the many things that are common is the fact that most of the products discoveries happened by accident. Just go back and check on the recent launches and you will find that these products were discovered by broke internet marketers accidentally while they were struggling with all the tools that were available on the internet to make money.
Are you convinced with the theory?
Most of us are, and that is where we buy the product. But I am not too convinced. If the theory was true why wouldn’t I want to wait for a few more months and then I will also discover something if I keep on trying and be rich some day. Isn’t it?
It doesn’t work that way. Not everything happens accidentally. Columbus could have discovered America accidentally and so was the discovery of penicillin. But info-products and softwares are not discovered by accident.
Having said that, I should also says that the fact of the matter is that product launches that follow this discovery theory are always successful. They are seen to get massive conversions. You can pick a few random products from Clickbank in the IM niche and check this out for yourself.
Why is the accidental discovery theory a successful Product Launch Formula?
Human psychology is such that we always tend to relate to stories that are similar to us. Organizations have been using this to their benefits since long. Advertisements showing a housewife appeals to housewives whereas advertisements showing working women appeal to working women. All of these strategies are based on this aspect of human psychology.
Similar is the case of relating to stories that speak about people who were ordinary, did ordinary things and suddenly became famous and rich.
Internet Marketing is not difficult. Success in Internet Marketing is determined by the length of your persistence. 95% of people jumping into Internet Marketing fail. It is here that this product launch formula strikes. When you read about an ordinary guy struggling with his business, doing all the ordinary things that you too have been doing, you start to relate to him. Further when you read that this same ordinary guy discovered something accidentally, which soon catapulted him to fame and helped him earn lots of money, you start to feel a certain truth in the entire story. You feel that there is something in the technique that he has discovered which is the difference between him and you, the difference between success and failure.
At this juncture you are pretty much convinced about the product. You stop evaluating about all the other aspects of the product. Your brain stops evaluation. The stage of the brain is the “Buyers’ Coma”. The decision is taken and you buy the product.
This theory of accidental discovery is one of the most popular product launch formula. The sheer success of the formula makes it the most preferred one also.
Is this method wrong? Is it unethical?
No it is not. Inducing a buyer to buy requires stimulating him to think about why he need the product. This formula does precisely that. So there is nothing unethical or, wrong about the method.
The next time you see a product launch using this product launch formula, don’t forget to evaluate the other aspects of the product as well.
Read about internet entrepreneurship at my blog.
Latest posts by Dilip Kumar (see all)
- February Blogging Report – Preparing for a Product Launch! - February 28, 2015
- How to Run a Successful Giveaway Campaign on Facebook? - February 11, 2015
- The Most Complete and Practical Social Media Checklist – Infographic - January 30, 2015