Should Twitter be amongst your blog promotion strategies?
I am sure, Twitter would not be a jargon for anybody. It is a household interest these days. Everyone from Barack Obama to my gardener is a part of Twitter. Even if they don’t tweet everyday, they still are a part of the revolution called as “Twitter”.
Are you still unaware of what Twitter is? Haven’t heard of it yet!!
For people who do not know what “Twitter” is let me explain it again –
Twitter is a micro-blogging service, where you get to send text messages called as tweets as a response to the question, “What are you doing?” and create a social network by inviting your friends and colleagues to be a part of it.
For more about Twitter – read this post of mine here.
Is Twitter a tool for business?
There was a report that I read somewhere that said, that the search in Twitter was even more powerful that Google. Try it out at http://search.twitter.com, in case you wish to try it. So Twitter is not just a social networking site, but a powerful search engine as well. But how will you use it for your business promotions?
Twitter as a list-builder (promotional tool):-
Twitter is a place where you will find a lot of people who are looking for information and services. Such people are on the lookout to connect with others who can provide them with that information or, service. Since it is not difficult to find like-minded people and people who can provide them with what they are looking for, it is very easy to create a huge list of followers.
Such a followers list is a huge asset. It is a list waiting to be harnessed. If you know what to tweet and how to tweet, then it would not at all be difficult to promote a product you have, thus finding a few buyers in the process.
Twitter as an idea-generator:-
There are thousands and thousands of people whom you can follow on Twitter. These people send out numerous tweets on things that they know or, they wish to know, things that they have and they wish to acquire, things that they have learnt and wish to learn and numerous other things. If you keep a tab on the tweets in your group you are sure to find quite a few ideas, that could trigger a new business thought for you. It might even be something that you can use to improve your business.. Twitter as a tool to generate ideas has worked wonders. I had developed a niche website on one such idea that I came across in Twitter tweets and this website earns me about $300.00 in adsense revenue per month.
Twitter as a feedback mechanism:-
Every business has to have a feedback mechanism. Customer feedback is the most important thing for a business that has a vision to grow. Customer feedbacks give you a picture of how your products are faring in the market and what are the improvements, if any, that are required. Companies spend thousands of dollars in customer surveys and consumer feedbacks.
Can’t Twitter be used for this? Twitter is a place where people vent their heart out. So, what better place than Twitter to get a feedback for your product?
Twitter as a customer-acquisition tool:-
Do you still have any questions in your mind, if Twitter will be able to help you in customer acquisition?
If you are able to present your product well in front of your customer, (rather, Followers) Twitter can become the best place to get a lot of customers. Throw in a special offer for people on Twitter and you will get many more customers and followers.
There are many more things that Twitter can be helpful in and it is worth exploring. Twitter is still in its childhood stage and is waiting to be harnessed. Businesses that learn these different ways in which Twitter can be used, will be able to grow multiple folds, because of the model of Twitter.
Read about internet entrepreneurship at my blog.
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