Weekly Link Roundup # 22 – Pinterest and Instagram Marketing Tips and Useful Social Media Marketing Hacks

social media marketing hacks

What Social Media Marketing hacks do you use for boosting your SEO?

Since the time Google changed its algorithm and started including social media signals to identify which pages it should rank on the first page, social media has suddenly become important.

I get an email pretty much everyday from an SEO agency, pitching a social media marketing service that will help me improve my search engine visibility.

And even funnier is the fact that pretty much every social media site looks like an important place to be, even if it started just yesterday.

Nevertheless, the fact of the matter is that though social media is important and can help you boost your search engine presence, you need not lose your sleep on how to stay updated with the latest social media site being launched.

Just focus on the important few and work naturally on creating a proper engagement framework on these channels. If your content is a “classic”, then it is sure to get the visibility it requires and this indirectly will help boost your search engine rankings.

In this week’s roundup we have some simple and effective social media marketing tips from around the web that will help you with your social media marketing strategy.

Social Media Marketing Hacks to Simplify SMM

One of the most important things in social media marketing is automation. You need to use the right tools in your social media marketing efforts in order to save time, so that you can focus on engaging with your audience.

These tools can help you in various things including, building your audience, sharing content, searching for relevant content, finding people in your niche etc.

And one such tool that most social media marketer prefer using is Hootsuite. (If you are not using it, then I think it is time you start using it).

The first post in this week’s link roundup is on Hootsuite and I am sure you will love some of these social media marketing hacks.

Hootsuite Hacks: 10 Tricks and Features You Probably Didn’t Know About

Hootsuite is a very simple Social Media Management tool and with the simple and easy to use interface, pretty much everybody should be able to start using it as soon as you join them.

But, did you know that there are some awesome hacks that help you simplify your efforts even more. This post at Hootsuite Blog explains some of them nicely.

I particularly liked the tips on “regramming” to Instagram from within Hootsuite.

hootsuite.com

At Hootsuite, our customer success team members are experts in all things social. These people spend their days speaking to customers, walking them through any pain points and making sure they know the ins and outs of the Hootsuite dashboard.

We want to bring that expertise to you as well, so we sat down with Maria Perez, one of Hootsuite’s finest customer success associates. She let us in on a few handy tricks of the Hootsuite dashboard. These Hootsuite hacks will help you save time, stay organized, and do social media better—or you know, change your life forever.

Read more at blog.hootsuite.com

To Boost or Not to Boost a Facebook Post

One of the most mis-used features in Facebook is the “Boost post” option. I can confidently say this because I am one of those culprits who could never really figure out which post to boost and which one to ignore. And 9 out of 10 times, I would pick the wrong ones to boost thus wasting time and money.

It is important that you identify the right posts to boost so that it gives you a positive ROI. While Facebook would show the boost button on all posts, clicking on that responsibly is something that you need to keep in mind.

kimgarst.comIf you use Facebook for your business, there’s a good chance you’ve used the boost button to increase your reach.

Clicking this magical little button can result in your posts reaching more people, and getting more engagement, traffic, and even sales. Sounds good, right?

The Boost Post button can be found at the bottom right of any post on your page

The problem is, this strategy can also be a HUGE waste of money when done wrong. I see it all the time: business owners who use this strategy to (successfully) increase their reach, but then have nothing to show for it…no increased traffic, no additional page likes, and no sales.

This article shares WHEN it’s worthwhile to boost a Facebook post, so you don’t throw away your hard-earned money!

Read more at kimgarst.com

20 Quick Pinterest Marketing Tips – The Savvy Solopreneur

Pinterest is turning out to be the second biggest source of traffic for me. Looking at Pinterest from the perspective of a search engine and making some simple tweaks to my strategy has helped improve my presence on the platform, thereby improving traffic.

This post at the Savvy Solopreneur has some handy tips that can help you frame your Pinterest marketing strategy.

As regular readers know, I’m a fan of social media. I literally wrote the book on Twitter, and I love connecting with all my cool online biz people in Facebook groups (like Online Business BFFs and Solo Smarts). So it’s kind of surprising that I’ve never discussed Pinterest marketing before here at The Savvy Solopreneur.

I’ve had an account on Pinterest for a while but until recently it wasn’t really optimized for business. All that has changed now, and I’ve been brushing up my Pinterest account to make it work for me as a blogger and small biz owner. I thought today I’d share twenty tips I’ve picked up along the way, most of which I’ve already implemented, some of which I’m still working on (such as tidying up all my old Pins –I didn’t realize I’d pinned quite so much stuff).

Read more at thesavvysolopreneur.net

5 Words to Avoid in Your Social Media Posts – Karen Yankovich

Social Media is all about attention and with reducing attention spans it becomes important that you pick the right words to catch your readers’ attention.

At the same time, it is also important that you do not use words that might drive your visitors away. And you will find 5 such words in this post by Karen.

karenyankovich.com

In this post I discuss 5 types of words that I want you to think twice before using in your blog posts, web copy, and especially in your social media.

Why so important in social media? Because you have a much shorter time to make an impression so you want to make a good and intriguing impression, fast.

This was something that “Really” caught my attention. That term in the inverted quotes in italics is one of my weakness. I tend to use that term a lot; not just in my social media posts but also in my blog posts. And when I read that this term is one of those that you should avoid in your social media posts, I was zapped and impressed at the same time.

I am sure you too will be surprised to read this.

Avoid the word REALLY.

This word is a descriptive crutch. Just like a lot, and very. If you are describing something that you want to emphasize and you can’t think of a good adjective then grab your thesaurus or go to thesaurus.com (my personal fav) to get inspiration. Or just delete the word altogether and your sentence should be strong enough to stand on its own.

Read more at karenyankovich.com

3 Steps for Successfully Selling on Instagram | Sprout Social

Instagram is huge and since the last quarter or, so.. I have been learning about Instagram.

Instagram is an interesting platform and your success on this site is entirely dependent upon understanding how to use an image to promote your content and products.

While it might sound a little difficult to do it, it actually isn’t.

This post has some handy tips to selling on Instagram.

sproutsocial.com

Thirty-two percent of internet users are on Instagram, according to PewResearch Center’s Social Media Update 2016. What is especially significant here is half of Instagram users are on the network daily.

We’ll break down the three steps for selling on Instagram and then examine some strategies from top brands. Click below to jump to each step:

Take a look at your current and desired customer demographics.

Do they match up to the users who are on Instagram?

There are many types of businesses who are succeeding at Instagram sales. These include online-only businesses, brick-and-mortar restaurants and service-driven agencies.

Read more at sproutsocial.com

Over to You

What is you favorite social media channel? Were you able to find a handy tip or, a social media marketing hack in today’s weekly link roundup that you think will improve your overall social media marketing strategy?

Comment below and let me know your thoughts.

If you have tips on improving social media marketing then do share it with us and we can start a discussion. I would love to hear your thoughts.

Also do share the post with your social media circles.

  • Hi Dilip,

    I really dig Hootsuite but am so busy with Tweetdeck that I rarely on HS. Gotta get back on that train to get things going because it’s a fabulous tool for automating updates, and for keeping the engaging thing going.

    Learning more about Instagram these days. I only hopped back on IG a few weeks ago. I love it. Engagement rates through the roof, fun sharing platform and it feels like I’m living vicariously through all the world travelers I follow, enjoying their eye-popping images.

    As for my fave network I am addicted to Twitter. Love the site. Quick and easy tweeting, reasonable share limits and I as I engage my retweeters and RT new friends over there I should be approaching 50,000 followers in a month or 2.

    Thanks for sharing this rich round up of links Dilip.

    Ryan

  • Inward Marketing

    I use Hootsuite, but am now looking for an alternative. Everytime they update, they remove something I use or add something I don’t need. Their most recent update (adding the new reply popup box and changing how replies are displayed inside the streams) was the final straw for me.

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