Weekly Link Roundup # 17 – Email Marketing Practices to Carry Forward and to Discard from 2016

weekly link roundup

Welcome to another weekly link roundup. This week is for a roundup on Email Marketing.

We are finally into 2017 and pretty much everybody would have done some introspection into the last year and also prepared a blueprint for what to do in the new year.

Internet marketing saw a lot of things change in 2016. Social Media became even more powerful, mobile internet users are slowly overtaking the number of non-mobile internet users, advertising revenue is shifting from traditional medium like desktops and laptops to mobile phones etc.

In the last year we also saw email marketing coming across a new competitor in the form of push notifications. We need to see how it shapes up in 2017 and if push notifications will really be able to beat email marketing.

But as of now, email marketing still rules. And if you are not building your list and emailing your subscribers, then you better start doing it. Because email marketing is where the money is.

Email Marketing Practices from 2016 – Weekly Link Roundup

This week, we came across quite a few introspective posts which looked at what worked in 2016 and what did not. Hence we thought of picking some of the best posts and including them in this week’s weekly link roundup.

I was particularly impressed with this post from hubspot which talks about 13 start, stop and continue things from 2016. But let us start this weekly link roundup with another informative post from constantcontact.

7 Email Marketing Practices to Leave Behind in the New Year

This post has some basic and simple advices on what to leave behind in the new year. If you are following the basic email marketing practices, then there is no reason you would have had a bad year in 2016.

And pretty much everything that is talked about in this post is the basics. It is a good post to start the new year with and hence I decided on including it in this weekly link roundup.

constantcontact.com

When it comes to email marketing success, sometimes quitting is for winners.

I’m willing to bet there are a number of poor email marketing practices that held you back in the past year.

What if you resolved to give them up once and for all?

No counting calories or cutting out cookies required, just quitting the bad habits that are holding your business back.

Stick with me for a few minutes and I’ll show you the top seven things that marketers need to quit to make 2017 a game-changing year.

Read more at blogs.constantcontact.com

8 Writing Hacks to Create Better Emails

Offlate, the aweber blog has churned out some amazing posts on email marketing best practices. Some time back they had posted an article on how to improve your open rates and it was a real informative one.

This article speaks about 8 writing hacks to writing better emails. And since we are looking at putting together a plan for the new year, I felt it would be nice to include this post that teaches you one of the basics in email marketing – writing better emails.

Do you love setting New Year’s resolutions? If so, you know there’s one thing that stands between you and success: time.

Fortunately, there are ways you can work on improving your time management skills by becoming more efficient with different tasks… like writing brilliant emails for your business.

That’s right – writing engaging and effective emails doesn’t have to be a time-sucking chore. In fact, it can be completed quite quickly.

Read more at blog.aweber.com

11 Deadly Email Marketing Mistakes to Avoid

With so much of information available online, it is just normal to pick up a few things that are not the best of things to follow. You will find email marketing practices advices, a dime a dozen and pretty much everybody is ready to give you an advice or, two.

But what is the right thing to do?

Read this post to find out some of the common email marketing mistakes to avoid and find out if you are unknowingly doing one of them, so that you could eliminate it from the next year’s plan.

curiousblogger.com

As an email marketer, your goal is to reach as many people on your mailing list and have them actually open your emails. From then on, you want your click-through rates to be high so people actually click on your offers and links to products and services.

However, if you are reading this, maybe you are finding yourself making some mistakes along the way. Fear not, for you are not alone! We will review some of the most common email marketing mistakes you should avoid.

Read more at curiousblogger.com

How To Craft Email Subject Lines That Make People Open

There is a lot that is told about email subject lines. One of the fundamentals on which an email marketing campaign depends is the open rates. If you open rates are poor, you campaign is a disaster.

While there could be hundreds of theories on how to make people open an email, the fact that the subject lines are what plays the most important role is unquestionable.

So whenever I find an article that talks about writing good subject lines I click through to read them. This post was one that was interesting and I am sure you too will love it.

louisem.com

Did you know email subject lines are the most important part of your email?

Think about the hundreds or thousands of emails you’ve received. What’s the first thing that you see—and the one thing that makes you excited about opening up an email?

If you’re like most people, it’s the subject line—and that’s something that you might not even think about.

Unfortunately, if you don’t think about it—and don’t spend some effort trying to craft it well—your emails may never get opened, much less read. That very short line can help get people excited about what’s in the email. You might allude to special offers or actions that can be found—if they only read the rest of your email.

Read more at louisem.com

13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017

What has worked will work and what has not will never work. This is a good time in the new year to identify what worked for you and what did not and make your plans for 2017 accordingly.

This post at Hubspot is a nice guideline if you in the process of formulating your email marketing plans for 2017 and I felt it a good fit for this weekly link roundup.

If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you.

Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.

And despite what you may think, email marketing is still growing: Gmail alone has 1 billion users worldwide, and The Radicati Group predicts that there will be 3 billion email users worldwide by 2020 (that’s almost half of the world’s population).

Read more at blog.hubspot.com

How to Reach Potential Customers with Email Marketing and Retargeting

Retargeting was one of the most discussed topics in the last year and it is only going to get better in 2017. This post has some excellent advice on how to reach potential customers with email marketing and re-targeting.

Email marketing remains one of the best digital channels for return on investment (ROI). In fact, a study by Econsultancy found that the revenue generated from email marketing is rising—with 68% of companies ranking email as the best channel for ROI.

But, these results aren’t that surprising. People spend an average of over 30 hours a week reading email. For marketers who are serious about reaching potential customers through this high-performing tactic, email retargeting can help.

Read more at campaignmonitor.com

Over to You

So which of these posts were your favorite?

What have you carried forward from 2016 and what did you discard?

We would love to hear. Comment below and let us know and we can start a discussion to build a practical email marketing plan for 2017.

I hope you enjoyed this edition of the weekly link roundup on email marketing best practices.

Don’t forget to share the post on your favorite social media channels by hitting one of the buttons below. I personally prefer sharing it on Facebook, what say YOU?

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