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10 tips to inspire your business marketing

April 16, 2012

Last Updated on - May 20, 2015  

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This is a guest post by Rosie on effective business marketing campaigns. You can read the guidelines for guest posting at our guest posting guidelines page.

Steady growth, increased market share and a loyal customer base are the basic goals of any new business. An effective marketing campaign that focuses on specific business objectives helps ensure stability and financial success in a time-conscious manner. Being current, however, is a continuous process that requires regular re-evaluation of business goals.

The following 10 marketing campaign tips help create a marketing campaign that establishes a clear pattern for success.

Basic Internet Marketing Strategies:

Let us look at some basic internet marketing strategies –

Create a Unique Logo:

As the business grows, name recognition becomes a vital asset. Use colors and graphics that best reflect the personality of the products or services being offered.

Develop a Website that Reaches Customers:

Even the smallest one-man operation should have Internet presence that can be accessed by potential clients. Hiring a web designer familiar with SEO techniques could lead to new business. Be sure to carefully check the website for facts before release.

Focus on a Specific Target Audience:

The most profitable marketing campaigns are geared toward a specific age group, ethnicity, region or other demographic statistic. As the business expands, the targeted audience can follow suit.

Use a Positive Approach:

By demonstrating actual benefits of the product or service, the customer can visualize the value for their money. If the competition is used in a comparison, avoid negative comments and substitute positive benefits.

Be Quick to Respond:

Include a customer contact source and respond ASAP with an email or phone call if appropriate. If the potential for a sale is not obvious, file the information for future use but don’t continually harass the potential client with unwanted calls. A weekly or monthly electronic newsletter is an unobtrusive method for advertising that most people will tolerate.

Local Business Marketing Campaigns:

Points to look at from the perspective of a local business are as follows –

Offer Discounts and Coupons:

Everyone loves a bargain and today, many people refuse to pay full retail price for products or services. Even a 10% discount can be an incentive that will bring the customer to you instead of the competition.

Spread the Word:

Newspaper advertising is not dead yet. Consider running an ad in a local weekly or daily paper, particularly if the business is under new management or opening at a different location.

Interact in the Community:

For small businesses, the local community centers are the ideal place to begin a marketing campaign. Visit all of the nearby businesses to check for locations to place business cards, flyers or products.

Global Marketing Challenges:

Some things to do in order to counter global marketing challenges are as follows –

Be Innovative:

If international sales are a factor, check out the competition first and create a unique and memorable look. Focus on Internet sales and polish the website to include language translations.

Consider a Sponsorship:

If the budget allows, sponsoring a team or charitable organization can result in substantial gains. Make abundant use of the logo with promotional gifts and souvenirs.

Before a marketing campaign goes into full gear, it’s a good idea to review specific goals such as whether the main objective is to generate new leads or to increase sales. Targeting a specific audience will also help set the strategy in motion.

The final consideration should be cost; make sure that there is a budget for advertising in the financial business plan. For inspiration, the marketing campaigns shown at prospectmx have a proven success record.

Rosie writes for Aon Hewitt – the global leader in human capital consulting and outsourcing solutions. Their auto enrolment guide is available to download for free. They are specialist consultants in total reward and HR solutions.

About the author

These posts are submitted by our Guest Bloggers. We accept guest posts on topics that are relevant to our blog like blogging, internet entrepreneurship tutorials, affiliate marketing, social media etc. You can read more about how to submit guest posts by visiting our write-for-us page.

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