3 Ways to Add Spunk to Your Website

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A great website is more than just a beautiful design. A lot of psychology has to go into your choice of color, layout, and content. While your designer may be able to deliver your attractive design, you’ll need to rely on other experts to improve your site’s impact.

Some experts insist that engagement is the key to online success. But this term is more than just a catch phrase. It’s a measurement of your site’s ability to interact with visitors in order to achieve your business objectives.

Without engagement, your site is doomed to failure. Good engagement captures your visitors in every aspect of the site especially in the areas of design, content, and functionality. Engage your visitors from the start and they’ll spend more time on the site, share your content, and return again and again to read your content and purchase your products.

Given below are three simple tactics that add spunk to your website :

Multiple Options Are Killing Your Sales

The first tip has everything to do with your site’s content. Give visitors too much option and it’s likely they’ll choose none at all. If you’re selling products, narrow your offerings down to 2-3 options, so visitors are not stuck trying to make a decision.

Just take a look at the numerous brands Amazon offers for specific items. Customers have to read through reviews in order to choose one. While this model may work for Amazon and eBay, too many options could lead to missed sales and the death of your business.  Streamlining your product line will not hamper your sales. It will make it easy for customers to make a decision and proceed to checkout.

Faces Are Powerful

Website visitors respond in a positive way to the faces of real people on a website – that shouldn’t come as a surprise. Use friendly faces on your website, and visitors will spend more exploring your site to find out what more about your products or the people behind them.

One study found the benefits of eye tracking that could work wonders for your sale. Get the “faces” to look directly at your products or call to action, and it will improve the chances of visitors recognizing what you want them to see on the site.

So take pictures of your employees or models, and make sure that they are angled to face a particular direction. Place the images in strategic locations and see how they create user engagement and boost sales.

What’s Your Story?

Why would visitors read through a 1000+ word blog post? What keeps them coming back for more? Blog posts with a personal angle are the ones that pull readers in. Find ways to share your anger, joy, pain, and other emotion with your readers and you’ll develop a loyal following. Don’t forget to tie your stories in with your business to keep your business blog on topic.

An attractive site design will only give your site so much mileage where your visitors are concerned. Webmasters sometimes overlook customer experience, conversions, and functionality. Focus on those areas and your site will be a go-to resource in your industry.

Know Your Guest Author:

Kurt Smith is a digital marketing consultant. He enjoys sharing his latest ideas and insights online. Visit the NextDayLenses.com and see how their website leads the way in terms of funneling customers.

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