5 Reasons why Apple might Reject your App (And What to do About it)

Apple App Reject

You have finally created an iOS application for Apple devices and want to release it to the masses. It might look easy enough. Just create an app, publish it on the App Store and the rest will take care of itself, right?


Every one of the 1.5 million applications on the App Store has gone through a vigorous review process. App Store guidelines might not consider your app as brilliant as you think it is.

Here is a list of reasons why Apple might reject your application and what you can do about it –


Users don’t like apps crashing on them midway. Apple doesn’t either. If your app has bugs and crashes frequently as a result, it won’t go through to the App Store.

Solution –

The best way to prevent your app from bugs, is to fix them when they happen. Moreover, Apple Store Review Guidelines also recommend that developers carry out regular tests throughout the app development process to prevent bugs. To get a better idea, ask other people to test your app on their devices. If the application keeps at working erroneously at certain points, identify what these are and use the best way to implement repairs.

Rejected Metadata

Your app’s metadata includes screenshots of its UI and a short description. Basically, it tells users what your product is and what it does at a glance. If it is incomplete or does not match the product’s content, the App Store might reject it, no matter how well it works.


When people use the App Store to look for applications like yours, the metadata is what they come across first. So make sure that it is well composed. According to App Store Review Guidelines, users should know what to expect when they buy or download your app.

Broken Links

App Links are important since they help app developer’s direct users to places like a company’s product page where they can make purchases. But no user likes to click on a link only to end on a 404 page. Apple doesn’t either and will reject your app if it has too many broken links.

Solution –

Check your entire application for broken links. Start with links that you value most such as those that direct users to purchase pages. Also, if your app has broken links, the problem may be in your websites. For example, your app may include links to webpages that you have already removed, have been renamed or you may have forgotten to change internal links.


In-app advertisements show users what else you have to offer and drive user engagement with your brand. But if your ads don’t run on different devices, App Store might reject it. Keep in mind, if your app is for the iPhone your ads must also use the identifier for ads on iPhones (IDFA) to be approved by App Review. Once you submit your application, you will be asked if your app uses it in a questionnaire.

Solution –

A simple solution to ensure that this doesn’t happen is to test your application on the iOS devices that it is optimized for. Additionally, to make your app compliant, make sure that you honor Apple IDFA policies and select the appropriate check boxes in the questionnaire

Low shelf life

You might think that creating separate iOS applications for each niche audience is a good idea, but the decision may come back to bite you. Apple expects applications to appeal to a wide audience. If your application only caters to a small audience and offers limited functionalities or features chances are that it might not be approved by the App Store.

Solution –

Instead of creating several applications for different end users, create one that is optimized for more than a few types of users.

To expedite publication, go through App Store Review Guidelines before you commit.

About the Author

Daniel Craig is a senior programmer in a software development agency. He has 7 years working experience of programming and applications development. He always updated with latest development in technology. Currently, he is making a project on latest work of professional apps development companies and deliver some new ideas of apps design and development from the findings.