Have you been using Google + in your business marketing? Is it even part of your business strategy?
I am sure 85% of you out there might not be considering it even when you are sharing something interesting on Facebook, because FB is the only one thing comes to our mind when it comes to social media. There are a few who might use Twitter as well but then there ends social media for most of internet marketers.
But it is time that you start looking at G+ as well. With the many enhancements and features that they have launched, I am sure G+ can be a very handy little option for your business marketing.
Google plus has introduced some very nice enhancements to their platforms. One of it is Google plus interactive posts. If you are not aware of what G+ interactive posts are, then let me quote the creators here –
Interactive posts provide an easy and prominent way to allow users to share your site or app with their connections and invite them to take action, for example, RSVP for an event. Interactive posts can drive new users to your site, improve conversions, and increase engagement.
That should, kind of give you a perspective to what this is. As the name suggests, interactive posts are just like any other posts but with the only difference that you add an element of interaction into the posts by inserting a call to action at the end of the post. That increases the engagement and improves conversions as well, primarily because of the fact that you are pushing the reader of the post to take a concrete action.
The Problem with G+ interactive Posts
So now the obvious question on your mind is, if this is such a handy and useful option why is it that nobody is talking about it or, using it.
It is not that people are not using it. Rather, very few are using it, thanks to the complexity and complications in adding this feature to your blog or, website. Adding the option of sharing your posts as interactive posts means that you need to fiddle with the codes and that is some advanced fiddling. If you are not an HTML guy and you don’t know what all those codes mean, then you should rather stay away from doing it.
It is this same reason why people shy away from installing this feature on their blogs.
So, if you are running a website that is not on WordPress, then you might still have to do it or, you will want to hire a coder who can do the job for you.
But for people on WordPress, thankfully there is a plugin that can do the job. And just like any other plugin, all you need to do it search for the plugin “Google + interactive posts”, install it and activate it.
Is it all.. you ask?
No.. not all. You then need to configure the plugin. This again needs some knowledge of API and understanding of how developer accounts at G+ works.
Install and Configure Google Plus Interactive Posts Plugin
So, in this video.. I am showing you how to install and configure the Google Plus interactive posts plugin and how to work with it. While, installing the plugin.. as I discussed above is not a tough task, configuring is.
Carefully go through the steps I mention in the below video and configure your plugin and you should be good to go. Don’t hesitate to write to me or, comment below in case you have a difficulty at any step.
I thank Dejan SEO for this nice little plugin, because without that you and me would have been wondering at what to do with all that HTML fiddling instructions that Google had for us.