This is a sponsored post.
It is hard to look at digital marketing as a new field when it has so quickly become the dominating form of marketing, but it is a very new field when you compare it to traditional marketing mediums.
Since it is (relatively) new it is also rapidly evolving, with new concepts entering digital marketing quite often.
Let’s look at what the dominating digital marketing trends will be in 2018. Some of these have been around for a few years, but 2018 is the year they truly come to form.
We have always known that mobile was the future, but now mobile is the present.
More people are searching for things they need on their phone than are through computers. This means that for 2018 you need to focus more on the mobile side of your marketing efforts.
Think of new posters and ads which would work perfectly on mobile. Make the mobile experience of your website better.
Make sure you get those mobile visits, because those are the most valuable. Usually the people searching through their phones are the ones who have to make an immediate purchase, so you can get them in the perfect part of the consumer buying process.
Search engines are now local. They look at your address and give you results from around you.
This is a simple but genius idea – whenever you want to get some services or buy something you want the shop to be as close to you as possible.
Now you need to focus on local SEO – making sure that you are the most visible option for customers around.
A huge advantage of local is that it works fantastically on mobile as well.
Mobile users search for your product, find you in the results, and they even find the number to call you directly on Google Maps. It doesn’t get any better than that – local customers finding you and your contact information easily makes it more likely that they’ll buy from you.
If you are wondering how to get better results on SERP’s, give a try to Inspira SEO Agency based in Bangkok.
They offer results driven and affordable services.
Marketing is about making new people aware of your business.
Remarketing is about reaching out to people who have already shown an interest in your business. Remarketing is just as important as follow up calls in sales.
Every salesperson knows that follow-ups with the customer result in sales. Remarketing notes people who visited your website or social media pages and shows them advertisements for your services and products.
Since these users have already shown an interest in your company and its products they will also be more likely to purchase from you.
Remarketing is reinforcement, and as any marketing executive (or commander of an army) will tell you, reinforcements are very important.
These are the three trends that we see dominating 2018. They will dominate 2018 because of the changing zeitgeist as well as innovations in marketing technology.
Make sure your company is employing these techniques if you want to have a successful 2018 for your business.