In this era of social media where interactions and communication happen on Social Media, email marketing still stands tall and strong. Or, at least data shows that it is holding strong.
The fact that possessing a list of subscribers is almost a guarantee of making money is stamped by the fact that big brands make almost 20%-30% of their sales through their email channels, even today.
Of all the sales that happened during this last Black Friday almost 25% sales happened through email campaigns.
Now, these statistics are enough to understand where email marketing stands today and also to bust the myth that “email marketing is dying”.
In this week’s link roundup we have picked a few informative posts that teach you a thing or, two about building your lists, nurturing them and making money from them.
List Building Tips and Making Money with Email Marketing
Email marketing is extremely simple. It involves 3 simple steps – Building your list, engaging with your subscribers by sending them good content and making money by selling to them.
While it is true that these 3 steps are extremely simple, the problem arises when we take our subscribers for granted and deal with them as commodities. We forget to put that “human” factor into our emails thus killing our list and also the prospect of making any money out of them.
It is important that we focus on creating good email content just as we do with our blogs and that is what our first roundup post talks about.
Impress Your Subscribers! How to Create Best-Selling Email Content
Your email content is what decides on how engaged your subscribers are. You can choose to bombard them with sales emails and you might even get a few sales, but the success would be short-lived. You will soon kill your list and your profits.
Writing engaging emails is more than just engaging content. It has a lot many other aspects like the subject lines, inclusion of media, the frequency of mailing etc.
This is a nice post that looks at some interesting tips on how to create engaging email content.
We know that all the best gifts contain something personal. The same rule applies to email marketing. You have probably heard that segmentation and targeting are essential for crafting successful email campaigns. This article will offer you some ideas on how to make every subscriber feel special by adding value to your email content.
If you want to address your subscribers personally, first you have to clearly understand who you are talking to. It will help you produce perfectly tailored email content and develop your products and services in the right direction. To help you tell the right words in the right voice we have created a Buyer Persona Worksheet – download it under the article and get to know your audience!
5 Costly List Building Mistakes to Avoid at All Costs
List building and email marketing is simple and probably that is why we tend to make a lot of mistakes. Because we tend to ignore the basics and become too focused on the advanced, like for example, following up with our subscribers.
That’s right. 90% of the times, the reason for a poorly engaged email list is poor follow up patterns.
Read about this and 4 other list building mistakes that might be costing you a lot.
Write compelling email copy, include an enticing call-to-action (CTA), send your email, and watch your sales go through the roof.
I think we can all agree that email marketing is the top dog when it comes to increasing revenue and building lifetime customer relationships.
But what are great emails worth if you don’t have anyone to send them to?
Your email list should be one of your most prized possessions, as it’s the foundation for all your email marketing.
There are many ways to grow your email list, and you might even be using some of them already.
Email Marketing: 13 Tested and Proven Ways to Build Your Subscriber List
This post at leadify is a very simple post that puts together 13 proven ways to build your subscriber list. Even if you are a pro at building a list, the list building tips mentioned in this post could serve as a re-assessment of your strategy.
But if you are just starting out, then these 13 tips are something that you need to absolutely keep in mind.
A list of engaged subscribers is one of the most effective and reliable marketing resources you can own. A good list so valuable that it can’t be bought. Why? Because when subscribers sign up for your list, they’re signing up to hear from you and your company. Email subscribers have to be earned. What are the best ways to build a list? I’ve collected the top 13 to share with you today.
The permission model allows you to fill your audience with people who are genuinely interested in your brand and what you have to say.
With information collected during sign-up (or later), you can precisely segment your email list and design your email communication to suit your reader’s preferences.
As you attract qualified leads, you’ll be able to guide them through the decision-making process by aligning content to specific buying cycle stages.
20 Experts Share Their #1 Email Marketing Tactic To Increase Revenue
I like expert roundups a lot because of the different perspectives you get to see. The question is pretty much the same but there are varied approaches and perspectives from the expert on the exact same question.
This expert roundup on email marketing is also no different. While you get to learn about a “birthday email” strategy from one expert, you also get to hear about the absolute basics like “engagement” from another expert.
I am sure you will learn more than 5 new things from this post. Go ahead and check it out for some nice email marketing and list building tips.
Because there are so many so-called experts that talk about topics they don’t know anything about.
And something that’s equally tragic is when old marketers talk about tactics that worked two decades ago when THEY started out like it’s tomorrow’s news.
But guess what?
Things change. And let’s face it…
…what worked when marketing dinosaurs roamed the earth doesn’t necessarily work now.
read more at blog.flightmedia.co
How to Measure Email Marketing Beyond Opens and Clicks
Measuring the email marketing is normally done using two metric – Open rates and Click through rates. But are these 2 the only metrics to be considered.
Email marketing is more than just open rates and CTRs. Engagement rates, response rates etc. can also be metrics to measure how well your list is doing. But do you really have methods to measure these?
This post looks at some measurable metrics other than open rates and CTRs, to assess the performance of your email marketing campaigns.
Ask someone about their email marketing results, and they’re likely to mention metrics such as opens and clicks.
But opens and clicks only tell part of the story.
If you want to measure the impact of email marketing on your business, you need to dig deeper.
As good as the information above looks, you may struggle to understand how email marketing impacts your business.
The metrics you’re looking for depend on what you’re trying to accomplish.
Maybe you’re trying to move inventory, get people to an event, or drive some foot traffic on a slow day. Whatever the case may be, sometimes the metrics you care about exist outside of your email reports.
read more at blogs.constantcontact.com
Email Marketing Best Practices for 2017: The Dos and Don’ts
While email marketing still continues to be effective, the methods that worked well about 10 years back are no more working today. Everything on the internet has changed including subscriber behavior.
It is hence important to adapt to the changing surroundings and make the required changes to your strategies as well.
Email marketing is no different.
What worked well in 2016 might necessarily not work in 2017. So, it makes sense to have a list of things that will work in 2017, handy.
Email is not dead—far from it. If you know what you’re doing, it can still be extremely valuable. This article about email marketing best practices for 2017 can help you ace modern email marketing.
In the era of social media and mobility, who still bothers with email anymore?
More people than you might expect, actually. According to a 2015 Radicati Group study, there are still approximately 2.5 billion email users worldwide.
That means 33% of the population of the world uses email to communicate.
From a marketing standpoint, that means email can be an invaluable tool for connecting with your audience.
read more at ninjaoutreach.com
Over to You
Which of these posts did your like the most?
What are 3 takeaways from this week’s link roundup on email marketing and list building?
I would love to hear from you. Do comment below and let me know your thoughts and we could start a conversation.