Email marketing best practices – Remember if you are not into email marketing then you have already lost the game!
One of the biggest mistakes that I did early on when I started my online business was to not build a list. I never focused on email marketing until very late. While I was a little late to realize this, what mattered was that I did and I started building my list. You can read my entire story here.
Email marketing is an art that anybody can learn. It is not difficult if you understand some of the basic email marketing best practices. And most of these best practices revolve around how to manage your list, what to send to your list and how to optimize your email and your list in order to get the best ROI.
In this week’s roundup we look some of these email marketing best practices as discussed in some of the best posts from around the blogosphere.
Email Marketing Best Practices for a better email marketing ROI
Email marketing is a very sensitive thing to do because you are dealing with real human beings and not only are you interacting with them on a daily basis but also giving them a medium for interaction that is one of the easiest and most responsive ones.
A silly mistake can make or, break your strategy. Hence it is important that you frame your email marketing strategy keeping the fact in mind that, you treat your subscribers just like how you would want to be treated.
While this is just one aspect of it, email marketing best practices also addresses how to manage your subscribers list and how to optimize your AR costs and better your ROI.
Let us look at some of the best posts for this week.
How to Build Your Email List: The (Better Than) Ultimate Guide
One of the biggest problems in email marketing has to deal with list building itself and this is the most asked question as well.
What to offer your subscribers? How to get them to subscribe? Where to place an optin form?
These are just some of the questions.
The answers to all of these are documented. They are proven techniques and all you need to do it just follow them.
This post t the content marketing institute is a nice guide on how to build your email list. And if you are starting off, then this will answer a lot of your unanswered questions.
It’s not “like” or follow. And it’s not even add to cart, buy now, or confirm purchase.
The most profitable online click is subscribe.
Because, as McKinsey & Company’s much-cited study revealed, email is a staggering 40 times more effective at acquiring customers than Facebook and Twitter combined:
91% of all U.S. consumers still use e-mail daily, and the rate at which e-mails prompt purchases is … at least three times that of social media … (and) the average order value is also 17% higher.
Image Courtesy – contentmarketinginstitute.com
How To Grow Your Email List Fast With Simple Marketing Automation
It’s the age of automation. With so many varied tasks to be completed in a day and so many different things to be accomplished, it becomes essential that you automate at least a part of it.
If you opine otherwise and think that you can do everything by yourself, you might just be suffering from the “Super-hero Syndrome”. The eventual outcome of this will be nothing but a disaster.
Automation is the easiest when it comes to email marketing and list building. But the important thing to note here is the fact that you need to know what to automate and how much to automate.
In this post, Jeff Bullas shows you how to automate list building for a faster and better result.
It was a conference.
The presentation on a multi-million dollar production that had won multiple awards at Cannes was revealed.
The project? A fascinating and creative video.
Millions of views and tens of millions of shares. The concept was a work of art and the execution a piece of genius. Drums rolled and angels sang. A survey was taken and 45% said they would be more likely to buy the product.
But there is an unanswered question begging to be asked.
How many bought the product?
My musing? They would not be able to tell you. Because this is mass media at its best and worst. Beautiful and tempting but not measured.
Image Courtesy : jeffbullas.com
How I Come Up with Email List Ideas (plus free generator)
My struggle with email marketing is often around one thing ; what to write in my emails? While there is a lot written about email marketing best practices, only a few people have spoken about email ideas.
Andre Chaperon’s email marketing course is hence one of my favorite. I also know of a course from Michael Cheney, which basically teaches about email subjects and writing good and engaging emails.
This post at Kopyrighting Kourse was something that I liked because of the fact that this post has a formula to write effective emails. The formula was so easy that he put together a simple tool that worked on this formula and that could generate these highly engaging email subject line for you.
Collecting emails and sending regular emails to your audience = Good. We all know that.
But after the first 3 emails some people start to run out of ideas to send their email list.
Back when I started sending regular emails, I had 5,000 people subscribed to my email list and didn’t know what to send them. This is how I figured it out:
It was a simple formula that went like this:
Basically I would take the topic I’m trying to write about and apply it to some common concept in life that most humans could relate to.
Image Courtesy : kopywritingkourse.com
How to Grow Your Email List with Email Courses + Free Media Attention
One of the most important ingredients to building your email list is traffic. Unless you get a lot of traffic to your websites/blogs, you will never be able to get enough people to submit email addresses.
Another problem is on what to offer in return for an email address. It is important that this thing has to be enticing enough for somebody to part away with their email address. So what to offer?
Both these problems were nicely addressed in this case study at Aweber blog. You will learn two effective ways of driving traffic and also how to create a quick product to offer in return for a signup.
Five years ago, Paula Rizzo was apartment hunting in New York City. She knew what she wanted in her new space, but she kept getting distracted by non-essential amenities like wine refrigerators. (Although the term “non-essential” is up for debate.)
To make her life easier, she made a comprehensive list of everything she needed in an apartment. Her list helped her score the perfect place. It also sparked the idea for Paula’s business, List Producer, and her book, Listful Thinking.
Paula doesn’t exactly have all the time in the world to run her business, though. By day, she’s a senior television producer. That’s why she relies on email marketing to grow her business and maintain relationships with her followers.
Image Courtesy : blog.aweber.com
Low Email CTR? Here’s Why You Should Delete Subscribers
Improving your CTR (Click through rate) is all about ensuring that your subscribers are engaged and that they are active. If they are not responsive enough, then it is a given fact that they will never bother to open your emails or, click on the links in there.
And a better CTR will lead to better sales and this in turn will mean better ROI.
But what to do if the CTR drops?
Email list optimization is all about ensuring that you clean and optimize your email lists periodically. And this posts attacks one important part of this optimization – subscriber management.
By 2018, you’ll get over 140 emails each day.
Billions are already sent daily, adding up to trillions annually (how many zeroes is that even?!).
Email service providers attempt to help, scanning and filtering the questionable stuff out before it even hits your inbox.
You thought Facebook’s declining organic reach is bad? Wait until all of your emails go unread, straight into the email abyss (also known as the Promotions tab).
Surprisingly, one solution to improve results is actually through deleting email subscribers.
Email Marketing – Five Simple but Often Overlooked Ways to Boost Your Email Marketing
The one drawback of email marketing is that things could grow stale pretty fast, if you are not innovating.
In addition to following some of the basic email marketing best practices, it is important that you keep you eyes and ears open and keep innovating.
And this innovation can come naturally to you, if you follow some of the basic things in email marketing.
This post is about 5 such simple things that are often overlooked, but can be the catalyst to building a huge email list with a very high ROI.
Is your email marketing growing stale? Are run-of-the-mill approaches not working for you?
If you’re up for trying something different, here are five relatively unconventional actions that might seem scary… but may also be just what you need to do to boost your email marketing.
Image Courtesy : marketingprofs.com
Over to You Now
If you have not already, the immediately start with email marketing. Plan your strategy and follow these simple email marketing best practices that we spoke about today and you should soon be seeing your email list growing.
What is your biggest pain area in email marketing?
Let us know by commenting below.
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