Email marketing has always been one of the most profitable of all channels of promotion. But with the advent of social media and customer interaction taking to social media, the reliability of email marketing slightly reduced.
A lot of people started calling it the “death of email marketing”.
But it was not to be. Email marketing could never die. Why?
Because email marketing had the capacity to evolve with the changing trends. And evolve it did.
Newer metrics, email automation, better interactions, adapting to the mobile revolution etc. were just some of the things that changed over the last few years.
Since email marketing already had an edge over social media marketing solely because of the fact that your list was “YOURS” in email marketing unlike social media where it belonged to the social media channel, the evolution of email marketing was all that was required to bring email marketing back in competition.
How Email Marketing Works in the Changing Era
With more and more people accessing the internet on Mobile phones and pretty much everything being customized for a mobile phone viewing experience, it was imperative that email marketing also changed to accommodate mobile phone users.
And this change involved everything from subject lines to newsletter designs.
Another visible change in email marketing is the introduction of automation. Since engagement is not as it used to be about 10 years back, and with personalization and customization being the call for the day, even email service providers had to change.
Easy segmentation using automation, the ability to create multiple email sequences for different types of subscribers were just some of the things that email marketers demanded and got.
In this week’s link roundup we have a few posts that give you a better picture of how things have changed in email marketing and how you too could adapt to the changes.
7 Advanced Ways to Reduce Email Unsubscribe Rates (+ Swipe to Steal)
One of the keys to a successful email marketing campaign is reduced unsubscribes. After all of the cost involved in acquiring new subscribers, it becomes important that we retain them.
But how do you reduce the unsubscribes?
This is an interesting post that talks about 7 ways to reduce email unsubscribe rates.
According to InsightSquared, it can cost you anywhere from 5-25 times more to acquire a new customer than it does to retain an existing one.
On the other hand, if you reduce your churn rate by as little as 5%, it’s possible to increase profits by 25% to 95%.
With email marketing driving more conversions than any other marketing channel, there’s never been a more important time to reduce email unsubscribe rates within your business.
The truth is, while you can’t always prevent readers from opting out of your emails, you can reduce the likelihood of them doing so with a few proven practices.
And in this article, I’m going to show what many influencers are doing to reduce email churn and nurture better a relationship with their audience, and how you can, too.
Email Marketing vs Social Media – the Pros and Cons
We spoke about how Social media impacted email marketing. But the fact still remains that email marketing is a much reliable and better medium to reach your subscribers.
But how does email marketing and social media compare to each other and what are the pros and cons of each other. This post explains it in detail.
There’s no doubt that social media has made a big splash in the world of marketing the past few years – and it’s a trend that shows no signs of slowing down.
That said, however, is social media making email campaigns obsolete? It’s an interesting question that, at least among experts, produces a variety of answers. But I’d like to take a closer look while weighing in with the pros and cons of each marketing approach.
In the end, the one you choose – or decide to use them together – comes down to the one that helps you grow your business most efficiently.
It’s hard to beat a marketing campaign that reaches its intended recipient 90% of the time. The “open” rate of email (the number of people who open the email) can be increased by writing compelling subject lines.
read more at maximizesocialbusiness.com
14 Ways to Kickstart Your Mobile Email Marketing Campaign
If you are still trying to figure out as to how you would customize our email marketing campaigns for mobile phones, then this is a post you should read.
From how to tweak your subject lines to how to frame your email body, this post has everything that you need to keep in mind about mobile email marketing campaigns.
People prefer reading email on their mobile devices.
These stats are astonishing and if you are still relying on an old-style desktop email marketing strategy, you seriously need to rethink it!
That said, here are 14 ways to kickstart your mobile email marketing campaign:
Subject lines are the first thing that a recipient notices, so it should be bang-on target!
3 Reasons Your Email Marketing Doesn’t Work
Email marketing is not difficult. But at times, it just doesn’t work and the reasons could be pretty trivial.
Are you faced with such a situation where your email marketing doesn’t seem to be working?
Then there are some basics that you need to fix. Read this post to know about 3 such basics.
Email is an incredible and still-undervalued marketing tool—one that allows you to reach out to both past and potential clients directly with a personalized message and a tailored value proposition. It’s something we use for our own marketing here at Grammar Chic, Inc., and it’s something we recommend for our clients.
Sometimes, though, the best intentions for an email marketing campaign fall short, and emails are sent out without any kind of response coming back. Sometimes, email marketing just plain doesn’t work—and when that happens, it’s important to ask yourself why.
There are a number of possible reasons, but really three main ones—and today we want to look closer at each of them.
read more at business2community.com
Over to You
So which of these posts did you like the most?
How are you adapting to the changing email marketing needs?
Comment below and let us know your thoughts and we will like to start a discussion. Do share the post with your social media circles.