Shopping, and commerce in general, endured the biggest change with the commercialization of the internet in the 1990s, as companies started using ecommerce to bring products closer to the customers.
It has been said many times before that the internet doesn’t have any boundaries, so it was a win-win situation for customers as well, as they could buy products from almost every part of the world.
The newest type of ecommerce, which is one of the most used today, is known as social commerce, and it started being used with the introduction of social networks.
Even online shopping platforms such as Amazon use social networks to advertise their products, as well as offer up the latest Amazon discount for those same products.
Millions of people use social networks on a daily basis so it has become the biggest advertisement platform out there.
Companies are aware of the importance that getting in touch with the latest fashion in online advertising has, and are using the great influence that social commerce has on the “online audience”, in order to engage them in buying their products or services.
Social eCommerce and its Advantages
There are many advantages of using social commerce.
Let’s take the Worth of Mouth for instance. It is an unpaid form of promotion, and according to Entrepreneur Media, “it is one of the most credible forms of advertising because a person puts their reputation on the line every time they make a recommendation and that person has nothing to gain but the appreciation of those who are listening.”
It can be concluded that, although companies are the ones advertising their products, people have a big role in advertising too.
Whether it is by exchanging experiences with other people they communicate with by sending private messages, commenting, giving reviews, people unconsciously help in creating a picture about a certain product.
If you are willing to find out things that you probably didn’t know about social commerce, please check the infographic below.