Instagram is powering into its 7th year as a social media powerhouse and it has never been a better time for businesses and brands to get involved with the platform.
A profile on Instagram can expose a brand to over a million people and can attract loyal followers, advocates and customers for the brand.
What’s also been interesting with Instagram is the level of engagement on the platform, which has created business opportunities for brands both big and small.
It isn’t necessary to have an audience of a million followers or more. But businesses do need to build a large audience in their niche with a level of engagement that will make it viable for them to conduct business and that essentially means that you need to get more Instagram followers.
How to Get More Instagram Followers
One of the most common questions that get asked is “how to get more Instagram followers”. And there are different kinds of answers you would see from people, one of which is to “buy followers”.
Something that you would want to keep in mind is that “dummy followers with ZERO engagement is as good as no followers”. This is not a game of numbers, hence it just doesn’t make sense to add up your follower count with little to no engagement. What is more important is building a loyal tribe on Instagram.
And Instagram software specialists share the following ways, businesses can build a loyal tribe on Instagram.
Focus on delivering content to a specific niche
The first and the simplest answer to the question on “how to get more Instagram Followers“, lies in the core principle of a Content marketing strategy; generate content targeting your niche.
It’s important that the business publishes image content that caters for a specific niche audience on Instagram. If the business publishes content that appeals to everybody, then it is likely that they will attract nobody.
There are some businesses that have conquered their niche in uncanny ways. For example, entrepreneurs in Kuwait created an Instagram account for selling their livestock of sheep. The account @sheeps_sell branded their profile as a retailer for selling sheep and acquired over 2000 followers.
As a business model, Instagram worked for them since the cost to promote their livestock only cost them the time to take the pictures, make the edits and to publish the image on Instagram. Furthermore, their livestock was exposed to a nationwide and international audience, which allowed them to get more enquiries and sales.
Publish images that will captivate the interest of your target audience
It’s important that a business identifies the type of content that their target audience desires and delivers it to them. Instagram isn’t about publishing the perfect image. It is a platform where people want to consume content that will add value to their lives. The content could make them desire to do something, feel inspired or, inject a bit of happiness into their lives.
Australian-born artist CJ Hendry has gained over 265,000 followers by sharing her inspirational artwork on Instagram. This created business opportunities for her to work with brands and sell her work to A-list celebrities in New York and Hollywood.