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Getting Quality Backlinks by Guest posting

January 12, 2010

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linksIn order for any blog to rank in the search engines, you need to have a good pagerank and some quality backlinks. Pagerank is a factor of many things and backlinks form a major part of the ranking algorithm.

But where will you get these backlinks from?

Most of the blogs these days prefer to be “nofollow”, thanks to the Spammers. What this has done is that it is put a full-stop to the association in terms of backlinking and traffic referring that used to be there some time back between bloggers from the same niche. So now backlinks are being sold at the price of gold. Would you want to buy one? Is it preferable? These are questions that are not worthy a discussion as the answers are pretty much everywhere on the internet.

A backlink is not just important in term of SEO and getting your blog ranked in the search engines, instead it also brings in some traffic. This is because a link to your post or, your blog is in a way a reference to it and a reference will bring in readers, just because they expect something more to be read on your blog.

Now that blog commenting does not give you a backlink, how is it that you can get a backlink from the big boys in the blogging world. The big blogs are established ones and they wouldn’t mind exchanging links with your or, referencing to your post in case you have a credible standing in the blogosphere. But if you are one who is just staring out, it could look like and impossible task.

The answer to this is – “Guest Posting”.

What is Guest Posting?

Guest Posting is writing for a blog that is not yours. Guest contributions have always been a way of helping others or, making part time money, since long. Guest lecturers, Visiting practitioners etc. are all forms of guest contributions.

Guest posting is a voluntary approach from a blogger to write for another blog that he is not an owner of, in an attempt to put forth his viewpoint and thus gain links and readers from it.

Most of the blogs, these days have an option of guest posting. They clearly mention that in their front page. Bloggers who have been contributing content that is worthy of reading and that are interesting take take this option of writing for them. The details of how to write, what to write etc. are blog specific and will be available only on the individual blogs. Some blogs might ask you to register yourself on their blogs, and yet others may ask you to mail them.

Guest posting is a win-win situation for both the bloggers. If you are wondering how, then read on..

Advantages to the blog owner

Blogs are craving for attention these days. The competition in any niche is so fierce that the one with the constantly updated content and the best content wins the race and this race starts every day all over again. In such a situation, it is important for every blogger to have the best content on their blogs and also to maintain the freshness of the content on their blog. Is is practically possible to write new posts almost everyday, let alone writing more that one post a day?

It is not!!

This is where guest posting comes in handy. This way, the blog owners keep getting fresh content and their blog is constantly updated. Most importantly the content is unique and valuable.

Advantages to guest blogger

We already discussed the advantages that you as a guest blogger will get. Quality backlinks without having to pay for it or, bribe people and best of all, traffic overflow from that blog to your blog. If the blog that your are contributing to is a well established blog, the traffic flow can be huge. A guest post at established blogs like problogger and such other blogs have helped people gain as much as a 400% increase in traffic.

But there is just one hurdle in getting to do a guest blog on an established blog like that of Problogger – getting them to accept your guest post. Taking care of a few basic things can do that for you. Let us keep this topic for a discussion in another post.

My Guest Posts:

You can read my guest posts here –

Let me know your thoughts on guest posting by commenting. You can write a guest post for us. Read the guidelines.

Photograph courtesy Peter Huys

About the author 

Dilip Kumar  -  

My name is Dilip. I am a fan of the internet and love the many opportunities that the world wide web provides. If used constructively , the internet can give you an opportunity to lead a life free of the 9-5 treadmill and will be able to give more time to your family members. Read about internet entrepreneurship at my blog.

My name is Dilip. I am a fan of the internet and love the many opportunities that the world wide web provides. If used constructively , the internet can give you an opportunity to lead a life free of the 9-5 treadmill and will be able to give more time to your family members. Read about internet entrepreneurship at my blog.

    • Thank you for visiting. The objective of this blog is to provide such information to you. I would be extremely happy if it has been able to give you some information at least.

  • Thanks for visiting and commenting. My endeavor is to provide useful information to all bloggers. If you found this useful, it is an accomplishment in itself.

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  • Thanks. This is a great article that explains guest blogging. I think guest blogging is very important and can bring some good results when done properly. Though it's a bit of a work.

  • You are right. Guest blogging can get some excellent results if done correctly. The key is to write quality posts that can add value to the blog that you are guest posting for.

  • Well you both are right. I think we need a proper mix of marketing and content to make the blog successful. Marketing never helps you if there is no good content in your site.And if you have great content you do hell lot of marketing to attract readers.

  • Ranking in search engines does not necessarily mean that that you have to have a good pagerank. You will often find a lot of website which do not have good pagerank and still ranks on the first pages of search engines.

  • Logic tells me that guest blogging HAS to work. I’m here, aren’t I? You see I came here from another post on another blog that led me to this blog, but on another page, then to a further page on that blog that linked me back this page. I think. Point is it started from a guest blog and I’m here, spending time with you. So, it works!

  • I agree that guest blogging seems to be a good quality way to get backlinks. This article has given some good advice on how to actually get the webmaster to agree.

  • Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.

  • Competition, that’s it.. There are so many bloggers who want to blog on a high pr site as a site (“guestblogging”), but no successfull site owner wants to take the shit of a newbie on his blog..

    Tried it out.. Doesn’t work

  • Cool, thanks for sharing. IMHBO – guest post backlinks are 1000 times more effective than just about any other backlink out there. It’s usually really hard to get backlinks from blog posts, so this is one of the better ways.

  • Guest Blogging is becoming very popular way to get quality backlinks under our website niche.I explained very well about it but I think you should also share as how to find related blogs which offer guest post .I think people are looking for resources on this topic took.
    Anyways,really you have done a great job and I hope webmasters ll like it.
    Thanks a lot!

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