When you’ve been running a small business for a while and you’re seeing agreeable – but not exceptional – sales, it can be tempting to simply keep trundling along without changing things up.
This would be a mistake, however.
There’s always something new you can be doing to increase your business, widen your customer base, and raise awareness of what you’re doing.
Marketing has changed a lot over the years, but it’s still an essential tool for putting yourself and your business out there.
No matter what you’re doing when it comes to marketing, there’s always a way to take it to the next level.
With these marketing tips, you’ll feel better about your business, and if you can translate them into more sales then you’ll see growth too.
Here’s how to take marketing to the next stage.
Think outside the box
When it comes to marketing, the golden rule is this: think outside the box.
Research what your competitors are doing and figure out what you could do differently or how you could adapt their strategies for your own use.
If there’s a particularly interesting field that you feel isn’t being exploited by your competitors, that’s your avenue; use that to market your business.
This could take the form of several practical strategies.
If you want to raise awareness in a fun and comic way, you could get a custom inflatable from Glow Inflatables, for example, or you could hold a fun run for your business.
However you’re currently marketing yourself – or whatever instructions you’re giving to your PR people – you could always think a little more creatively.
Don’t neglect social media
While it may be true that young people are turning away from social media as an infallible source of news, it’s still a crucial marketing tool for your business.
You’ll still get more organic engagement, more exposure, and more communication with social media than you will with any of the traditional advertising methods, so make sure you’re not neglecting this aspect of your strategy.
With that said, there’s a right and wrong way to approach this.
Don’t be robotic or corporate; you’ll come across as staid and your audience won’t appreciate that.
Follow the lead of some of Twitter’s funniest brands and identify your market niche, then exploit that niche with engaging and original social media content.
It’s a good idea to hire someone who understands social media if you don’t.
Hire more staff
If your business is on the cusp of advancing to the next level, then you can probably afford to hire more staff to help you run it.
Social media marketing and content marketing are prime examples of how you can entrust crucial public relations work to new staff.
You could also consider freelancers if you’re not willing to hire permanent staff on a regular basis.
When you’re going through the hiring process, it’s important to keep a few things in mind.
Although experience is important, how the candidate comes across during the interview is equally vital.
You could have the next big star on your hands and not know it because they’re relatively inexperienced.
Watch body language, see if they’ve done their research, and make a decision based on everything you’ve seen.
Don’t be afraid to rework your brand
It may be true that your brand is everything when it comes to marketing, but that doesn’t mean that literally everything about your brand is working.
Sometimes, it’s a good idea to take a step back and reassess every individual element of your marketing as it stands to see what you could tweak.
Is your messaging working?
Are you reaching the right kinds of people?
If you do find something you can action, be sure to consult with marketing staff before you go ahead and change it.
Think about how your branding needs to reflect on you and your company. It wouldn’t do to change your branding only for the new messaging to actively put off customers you used to court.
Keep loyal customers while gaining new ones.
Speaking of which…
Chase new audiences
Again, there is a right and a wrong way to do this.
While you’re chasing new demographics with your products and your marketing, you need to be extremely careful that you’re not putting off your existing consumers.
After all, whatever you’re making or selling, it has a core audience that must never be alienated. Over time, that audience may shift, but you always need to keep an eye on it.
That said, every product has several uses, and it’s a good idea to try to find people who might not know they need the product until you introduce it to them.
Hold meetings with your staff and try to think of ways your products are being used that you could use in your marketing.
Ask your staff about how they use your products.
Learning more about your brand can gain you significant new audiences and income in the short and long term.
Don’t abandon “old” content
There’s a prevailing perception among some people in the marketing business that generating constant “new” content is the gold standard when it comes to keeping your customers around.
That is true to a certain extent – consumers will quickly realise if your brand is becoming stale – but it’s not the be-all and end-all.
The content you’ve generated for marketing purposes in the past can still be reused in the future.
Take a look at older blog posts, videos, and marketing campaigns.
Is it worth resurrecting them?
Could you repost or retweet for Twitter?
Is there some way you could draw people’s attention to this content?
After all, you’re consistently gaining new followers and new engagement, so alerting those new folks to things you’ve created in the past can only have positive consequences.
I hope you liked these 6 ways of marketing your business. These simple methods are easy to implement but are often ignored. Implementing these can take your marketing to the next level.
Do let me know your thoughts by commenting below.