Instagram is quickly gaining on social media giants like Facebook, Twitter, and Pinterest in terms of marketing influence. Now that it has been acquired by Facebook, chances are that its user base and its influence will only grow.
Learning how to use Instagram to market your business can help you to leverage this influential tool to help your business grow and to drive sales. Here are a few tips for how you can use Instagram to market your business:
Share Beautiful Photos
The best way to get noticed on Instagram is to share truly exceptional photos. This is the same principal for sharing content on your blog or any other social media: You must share something special in order to get your readers, fans, or followers to take notice and to feel compelled to engage with you on these channels. Set yourself apart and attract more fans by sharing beautiful photos on your Instagram feed.
Tell a Story
Don’t just share beautiful photos of your products or of your services in action; tell a story about your brand. Show photos of your products being used by your target audience and illustrating how they are making life better. Share photos that showcase how life will be for customers who use your services.
Telling a story is a more engaging way to connect with customers than trying to simply sell the product.
Encourage User Images
Engage your followers more by encouraging them to share beautiful photos of their own that sell your brand. Not only will you get more great pictures to attract new followers, but you’ll also make your customers a part of telling your story, building stronger connections with them and promoting brand loyalty.
Contests are a great way to attract more Instagram followers and to encourage more engagement with your brand. You can hold a photo contest and give away a prize for the best or most creative photo of your brand. Or you can simply hold a drawing for a random follower, encouraging more people to follow you on the site and learn more about your brand.
Contests help you build buzz for your company, your products and
services, and Instagram offers unique opportunities for contests.
The principles behind SEO work across online networks. Make sure you use your keywords to help you attract more followers in your niche. Use them in descriptions of your photos, your alt text, and your hashtags. Users in your niche can then find you when they are searching for those or related keywords. The more you use your keywords, the more likely you will be to connect with these potential customers.
Instagram presents a lot of potential for businesses looking to market their brand. The site is growing and gaining influence every day, and businesses can start using it now to connect with customers and build long-term relationships that drive sales.
How are you using Instagram to promote your business? Share your tips for success in the comments!
Know the Guest Author:
Sarah Clare is a writer and oversees the site projectmanagementsoftware.com, where she has recently been researching project tracking software. In her spare time, Sarah enjoys cooking and scrapbooking.