This is a guest post by Bhavik Soni.
Are you using Instagram Videos for your business?
If not, then you are losing out on capitalizing one of the best social media possibilities.
With over 1 billion active users, Instagram was popular long before it was purchased by Facebook and had become a sensational place for marketers across different industries and regions across the world.
From local family businesses to global corporations, Instagram is widely used to advertise their products and services thereby gaining huge success.
You might have leveraged the Instagram platform to promote your company by utilizing the most popular content format – photos.
But you need to think a step ahead when it comes to showcasing your business and there comes the potential of video content and specifically Instagram Videos.
A solid Instagram video marketing strategy can help improve your reach, engagement and create brand awareness in a long run.
Let us see how you can gain more brand attention by creating classy video content.
How to Structure your First Instagram Video?
Planning your Instagram video strategy is important before you actually begin.
Spend some time on what your strategy is going to be, evaluate your competitors to see how they are using Instagram video and then put together your plan.
Here’s a 2-step guide to structuring your first Instagram Video.
Set a Pre-Visual Goal
Are you making a video to gain more followers? Willing to teach someone how to do something? or Do you wish to drive engagement to your website for making a purchase?
Before you start shooting a frame of video, it is essential to figure out the real purpose or goal of the video. By doing so, you will notice how it widely affect your shooting and editing techniques along with the hashtags in gaining attention.
Short, Speedy, and Sensual
Although Instagram has expanded the video length from 15 o 60 seconds; users are much keen to watch micro creative videos. This depicts that you need to hit something creative with your viewers and tune out quickly.
One of the best ways to attract your viewers is, to begin with, an attention-grabbing text and a compelling scene. You may wonder why text?
As Instagram videos are muted by default, captions will enable to convey your messages even if the users watch it with sound or without sound. Be aware and do not show too many texts as it can irritate the viewers.
Make the Perfect Video for your Business using Best Tips, Tools and Techniques
Now that you’re ready with the purpose and structure of your video, let’s get ready to film!
Step 1: Script
First things first. Before you start shooting, prepare a short script with just useful content and relevant information so you do not waste your viewers’ time.
For instance – Try to write dialogues or lay some direction plan if you’re making an informative video.
You can write scripts using Microsoft Word or, even use a script creating app such as Scripted Video.
Step 2: Storyboard
The next step is to plan out your storyboard to create a trending video.
While many people skip this step; it is important to draw out how you plan to film the video to avoiding mistakes and re-takes of footages.
Storyboard visualizes how your video will be progressed and what kind of shots you should use. For more help, you can also look at printable templates on the web.
Step 3: Equipment, Filming and Editing
Most of the people start shooting with the phone or native Instagram app itself but you should ideally invest in a dedicated camcorder or, a good DSLR for controlling exposure and white balance.
Pay more attention to your lighting and audio to get the professional video look by getting a studio light, tripod, and a decent mic.
Despite creating your script and storyboard, you can experiment by taking multiple takes and shots to avoid too much re-filming later.
Instagram compresses your video and therefore you need to record it at the highest resolution to get the most out of the footage when you’re editing it.
The ultimate fun begins at editing your video. We recommend you to use an editor like Wondershare Filmora for exploring robust editing options. The software provides exclusive features like image stabilization and individual frame editing along with in-built eye-pleasing filters.
Step 4: Title Screen and Hashtags
Remember, you only have a few seconds to grab the user attention, so make your title screen compelling and straightforward.
Think of an eye-catching title or pull up a frame from the video to get more fame.
You can even opt for a custom or static photo as a cover image that presents the essence of your video.
For boosting your content reach on Instagram, try to leverage hashtags in their most effective ways.
Be sure to use relevant and targeted Instagram-featured hashtags to grab your viewers attention to your creative.
Furthermore, if you want to get a creative video; show a different side of your business i.e funny bloopers or prank clips during the shoot.
Before you publish your video, make sure it is in line with the format specs – 15 seconds long along with an aspect ratio of 9:16 in MP4 format.
Before You Go
Although Instagram is home to appealing photographs, the platform is shifting towards creative video content more and more.
Hence, by creating content aligned with audience interests and concise technical video aspects; you’re likely going to generate more engagement and meaningful conversation.
Once you master your Instagram video content, check its performance using analytics and see if your videos are resonating with your audience and generating the expected engagement and conversions.
Till then- keep creating high-quality videos and if you feel stuck; do not hesitate to contact our digital marketing team for more assistance.
About the Author
This post was guest authored by Bhavik Soni.
Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry.
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